Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
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Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

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Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

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Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.

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SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.

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A&W’s Susan Senecal to take over as CEO

The former CMO will take over leadership of the QSR following Paul Hollands’ retirement early next year.

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A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.

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Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.

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48 North’s Alison Gordon on the cannabis opportunity

The former Rethink Breast Cancer marketer has taken the reins as CEO of the Ontario-based producer.

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New consultancy tackles the 55-plus market

The offshoot of Toronto agency Harbinger is going after what it calls a missed opportunity with mature marketing.

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

BC

BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.

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Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.

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Georgian Bay Spirit Co. crafts new content

The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.

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Sally Hansen turns passion project to platform

How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.

Nando's, Etobicoke, Ontario, Canada, 11/5/15.

Nando’s gears up for education and expansion

The fast casual brand’s president on how the challenger plans to differentiate in a crowded category.