Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh

Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?


Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.


Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.


SickKids defies limits

Kids are once again made heroes as the foundation kicks off its $1.3 billion fundraising campaign to rebuild a hospital.


A&W’s Susan Senecal to take over as CEO

The former CMO will take over leadership of the QSR following Paul Hollands’ retirement early next year.


A new, health-conscious pet food hits the shelves

American premium brand Nulo has come north, hoping to disrupt a “complacent” category.


Canadian shoppers not so sweet on sugar

Zeroing in on the sweet stuff in our products is more important than other attributes, a new report suggests.


48 North’s Alison Gordon on the cannabis opportunity

The former Rethink Breast Cancer marketer has taken the reins as CEO of the Ontario-based producer.


New consultancy tackles the 55-plus market

The offshoot of Toronto agency Harbinger is going after what it calls a missed opportunity with mature marketing.


Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.


BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.


Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.


Georgian Bay Spirit Co. crafts new content

The canned cocktail maker taps 1960s-era Canadiana for its new marketing strategy.


Sally Hansen turns passion project to platform

How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.

Nando's, Etobicoke, Ontario, Canada, 11/5/15.

Nando’s gears up for education and expansion

The fast casual brand’s president on how the challenger plans to differentiate in a crowded category.