Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

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Camp Jefferson wins AGF Management

The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.

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Union adds to executive leadership

Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.

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OGX ready to grow beyond its roots

The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.

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Up to the Minute: Environics adds to its team

Plus, new clients for NKPR and Nurun and more news you may have missed.

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A new concept, new strategy, new target for Sears

Three ways the retailer is hoping to turn around sales and target younger shoppers.

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Nespresso Academy comes to Canada

The coffee brand opens its immersive training space in Montreal – its first outside France.

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Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Tag picks up Clover Leaf Seafoods

The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.

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Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.

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All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

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Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

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Samsung to open new Canadian retail flagship

The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.