Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Scotia

Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

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Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

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Harbinger adds four new clients

The agency grows its business on both sides of the border with prunes, wine and dog food.

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Vancouver Island Brewing’s journey to avoid the middle

How the craft beer brand is reviving its product, culture and marketing to drive relevance with a younger demo.

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Dove documents moms’ daily experience

To support its new baby product line, the brand delves into the insight that no parent is perfect.

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SunRype joins the cider game

The B.C. company debuts a new product as part of its diversification strategy.

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Georgian Bay Spirit brings new craft cocktail to market

The canned vodka drink taps into consumers’ taste for less sweet and more premium.

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The work that won Young Lions and Marketers gold

A “wishful” idea for Lay’s is among the pitches that earned these teams their chance to represent the country in Cannes.

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ICF Olson Canada grows its team

The agency is moving to align with its parent company’s industry vertical focus.

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Trend to shelf: Drawing millennials to the frozen aisle

Bellisio Foods new brand aims to reflect changing meal habits and a trend toward ethnic flavours.

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Canadian Tire pops up in crowded decor space

The retailer puts experiential weight behind its Canvas line to show products in context.

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Kellogg Canada bets on ketchup

The CPG co makes the Pringles flavour a permanent fixture on shelves.

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Seattle’s Filson makes its Canadian debut

The outdoor and leather goods brand is set to open its brick-and-mortar locations in Toronto and Vancouver.

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Nestle boosts its boomer-focused portfolio

A new product launch ventures beyond ready-to-drink to target the demo differently.

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Julie Georgas joins Zeno Canada

The Instigator Communications founder closes that shop’s doors, bringing several clients to her new agency.