Can gum make shoppers stick around longer?
A recent study out of Ryerson suggests chewing leads to more browsing time.
Home Hardware debuts new brand positioning
The retailer goes after a younger demographic with a new tagline centred on its know-how.
Powerade taps Kevin Pillar for in-store marketing
The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.
Camp Jefferson wins AGF Management
The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.
Union adds to executive leadership
Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.
OGX ready to grow beyond its roots
The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.
Up to the Minute: Environics adds to its team
Plus, new clients for NKPR and Nurun and more news you may have missed.
A new concept, new strategy, new target for Sears
Three ways the retailer is hoping to turn around sales and target younger shoppers.
Nespresso Academy comes to Canada
The coffee brand opens its immersive training space in Montreal – its first outside France.
Aeroplan targets members’ FOMO
The loyalty program zeroes in on travellers who want to avoid their Plan B.
Tag picks up Clover Leaf Seafoods
The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.
Yokohama celebrates its craft
The tire brand uses craftspeople to highlight its roots in innovation.
All-Bran adds some attitude
The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.
Manulife brings drama to digital
The financial brand takes a more insights-driven approach to its new mortgage advertising.
Samsung to open new Canadian retail flagship
The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.