Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
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ICA adds a new agency operations leader

Former Grey COO Leah Power joins to help shops better communicate with client-side procurement.

Travel

Travel Alberta takes a breath of fresh content

How the brand is moving from being a campaign marketer to an “always on publisher.”

Simons

Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.

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2017 Brands to Watch: Matt & Nat’s vegan venture

Ethical fashion goes big.

OLG

Pro-Line promotes the pre-game

OLG also continues its push to remind Ontarians that winning the lottery is actually possible.

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Metro to buy Jean Coutu for $4.5 billion

The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.

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IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

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FleishmanHillard, High Road to merge

The PR shops will combine their expertise in crisis management and digital in a move expected to close early next year.

SickKids

SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

VH

VH builds on its ‘victories’

The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

Superstore

Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.

sobeys

Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.