Cossette adds strategy SVP
Rosie Gentile joins the shop to lead its one-to-one business.
CIBC tells its mobile story
The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.
Strategy Awards 2017 jury revealed
Meet the industry experts judging this year’s work, including the best strategic Canada 150 programs.
BBDO adds new VPs
Trent Thompson and Thomas Kenny have joined the shop as it looks to build its precision marketing capabilities.
How BMO is fishing where the fish are
One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.
BMO puts weight behind customer wishes
The bank’s new bicentennial campaign aims to inspire with community initiatives.
Casper teams up with West Elm in Canada
The mattress brand begins selling its wares at a Toronto location, following a partnership struck in the U.S.
Johnsonville looks to own the morning
The brand introduces new products as part of a mission to expand its breakfast offering.
Ace Bakery bets on breakfast
Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.
Fresh City Farms delivers a new option
As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.
Shoppers Drug Mart rolls out self-checkout
How the move aims to help the retailer’s value proposition.
McCain shows off its roots
Why the frozen foods brand is the latest to feature its farmer partners.
Miss Vickie’s promotes the night in
The PepsiCo brand continues its focus on quality time for couples with a new campaign.
CIBC celebrates its 150th with a digital mosaic
The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.