Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Quaker

Quaker aims for good grades with parents

The CPG brand continues its masterbrand platform highlighting everyday parents.

CT

Behind Canadian Tire’s (old) viral spot

The brand is the latest to benefit from its inclusive messaging, months after its Olympic platform initially launched.

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Yoplait Canada tackles a passion problem

As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.

Sonnet

Check it out: Sonnet’s latest silver lining

The insurance brand’s newest take on optimism also features a subtle message of inclusion.

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Tangerine names new president and CEO

Chief strategy officer Brenda Rideout is set to take the helm March 1.

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Promo! Awards 2017 co-chairs revealed

Entries are now open for the awards, celebrating the best in brand activation.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

Marcelo Mariano

Zulu hires a new ACD

Marcelo Mariano joins the shop following several years in the U.S. and Brazil.

MusicFood-1

Metro Ontario’s year of going local

The grocer focuses on food and music, aligning its sourcing strategy with Canada’s 150th birthday.

MFMK

MFMK looks to take personal styling mass

The startup creates free inspiration boards, driving traffic to retail partners like Simons and Penningtons.

ikea throw inside

Ikea keeps Market Hall campaign sustainable

Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.

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Canadians concerned about sugar’s impact on health

A recent Mintel report breaks down insights into how we feel about the sweet stuff in our food.

DFC

Dairy Farmers gets cheesy to sell milk

A new campaign pokes fun at over-the-top retro beer advertising to get guys pouring a tall cold one.

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.