Dustin Rideout joins MLSE
Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.
Quaker shows the rest of the picture
A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.
Sid Lee wins Canadian Olympic Committee
The shop will act as the new creative AOR through the 2020 Games in Tokyo.
Hudson’s Bay goes hipster for the holidays
The retailer targets quirky millennials with its “#ElfMyLife” product and marketing strategy.
True Sport asks parents to focus on fun
A new campaign sheds light on how lectures after sports practice could do more harm than good.
Cossette Vancouver adds three
The shop has new faces in the creative, accounts and production departments following recent business wins.
Heart & Stroke’s big change
The first major brand refresh in over 60 years debuts alongside a new creative campaign.
Holiday shopping habits, student edition
The who, what and when of how young Canadians are buying, plus other insights from a recent SPC survey.
Interbrand brings on new strategy head
Andrew Martschenko joins the Toronto office after working for the shop in New York and Asia.
Why Ikea is playing up its downstairs
Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs.
Deadline extended for Retail Innovator of the Year
Submissions now close this Friday, as we look for the brands that have turned insights into action.
Up to the Minute: Cannes shrinks its juries
Plus: New wins for Ketchum and NKPR, GroupM streamlines and more news you may have missed.
SickKids gives it 100% for 100 donors
A new “VS” campaign has a month-long focus on the goal of building a new operating suite.
Reminder: Who is Canada’s Retail Innovator of the Year?
The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.
M&M Food Market figures out the holidays
The revamped retailer positions itself as a destination for the hectic time of year.