Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
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Metro to buy Jean Coutu for $4.5 billion

The grocer formally reveals its plan to take over the longstanding Quebec drugstore chain.

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IKEA’s ‘Cook This Page’ picks up a Grand Clio

The Leo Burnett-led campaign adds another win following success in Cannes.

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FleishmanHillard, High Road to merge

The PR shops will combine their expertise in crisis management and digital in a move expected to close early next year.

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SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

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VH builds on its ‘victories’

The brand uses purpose-built pre-roll and a Quebec specific strategy to keep boosting sales.

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Activia adds a ‘less is more’ product to its portfolio

The yogurt brand goes plain to target a younger demographic in the competitive category.

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Real Canadian Superstore reestablishes its roots

Loblaw continues putting weight behind its discount banners, this time focusing on Western Canada.

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Sobeys serves up new ready-made meals

The retailer targets the time-strapped with a new in-store offering and complementary digital campaign.

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Shoppers shifts tactics to target aging Canadians

Insights around how Canadians view getting older has prompted a new pilot program and a new brand.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

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Whirlpool opens up the lunchbox

A young Syrian girl is the star in the appliance brand’s take on the importance of the mid-day meal at school.

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What’s behind Manulife’s creepy carnival?

The brand continues its “Uncover the Truth” platform, focusing this time on investments.