Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Bud Light-Meet This Summer-s Main Squeeze- Introducing Bud Light

Bud Light brings a radler to market

The A-B InBev brand takes on brunch with a new grapefruit-infused product innovation.

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Uniqlo expands to B.C.

Following its Toronto debut, the retailer is set to open a new location in the Vancouver area.

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Trend to Shelf: Kraft Heinz’s drinkable Philly product

A new yogurt smoothie hits shelves, leveraging one of the company’s most iconic brands.

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Can gum make shoppers stick around longer?

A recent study out of Ryerson suggests chewing leads to more browsing time.

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Home Hardware debuts new brand positioning

The retailer goes after a younger demographic with a new tagline centred on its know-how.

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Powerade taps Kevin Pillar for in-store marketing

The Toronto Blue Jays star will be featured on POS and in other marketing through the baseball season.

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Camp Jefferson wins AGF Management

The asset management firm chooses the Toronto agency as its celebrates its 60th anniversary.

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Union adds to executive leadership

Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.

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OGX ready to grow beyond its roots

The haircare brand taps Juniper Park\TBWA to handle its latest positivity-laden social push as it looks to expand globally.

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Up to the Minute: Environics adds to its team

Plus, new clients for NKPR and Nurun and more news you may have missed.

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A new concept, new strategy, new target for Sears

Three ways the retailer is hoping to turn around sales and target younger shoppers.

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Nespresso Academy comes to Canada

The coffee brand opens its immersive training space in Montreal – its first outside France.

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Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Tag picks up Clover Leaf Seafoods

The agency has created two new campaigns centred on the brand’s “all natural” positioning and snacking potential.

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Yokohama celebrates its craft

The tire brand uses craftspeople to highlight its roots in innovation.