Behind the Dairy Farmers’ tragic tableau
The organization argues that losing Canadian milk products is really worth crying over.
Activia starts the year ‘in sync’
The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.
VH Sauces goes big for Chinese New Year
How the ConAgra brand has evolved its “hero season” program to be more omnichannel and target millennials.
2017 Shopper Innovation Awards shortlist revealed
From bees to beer, here are the brands that stood out in the jury room.
Welcome Consumer Insights readers
We’re kicking off 2017 by integrating aspects of Marketing magazine’s popular filter into Shopper Marketing Report.
The Hive wins Peroni, Grolsch
The agency is now AOR for Asahi Canada’s key brands, with more likely to enter the fold later this year.
Up to the Minute: New wins for DAC and UM
Plus, Garnier’s new PR shop and more news you may have missed.
JP Wiser’s moves to No Fixed Address
Changing category dynamics prompted the whisky brand to switch up its AOR.
Branded lodgings on the rise
Birks, West Elm and Equinox Fitness add hospitality to their brand mix.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
Labatt’s Kyle Norrington heads south
The AB-InBev marketer takes a new role in the U.S., with Todd Allen returning to Canada to take over as VP of marketing.
What’s trending for 2017?
From crickets to wine, here are just a few insights into what’s hot for the year ahead.
The List 2016: Who had the most noteworthy year?
We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.
The List: Circo de Bakuza puts on a good show
The Montreal event and experiential shop left its mark overseas and at home this year.