Penningtons brings AR in store
The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.
Giant Tiger tackles the holidays
The retailer continues its national approach with a new holiday campaign targeting moms.
Ecobee’s extreme debut
The smart thermostat company debuts its first-ever brand awareness campaign, showing its products at work in Alaska.
Dominion Lending Centres adds some heart
The mortgage brand adds emotion and humour to connect with a broad base of Canadians.
Up to the Minute: Promotions and hires at Ketchum
Plus: Adobe buys TubeMogul and more news you may have missed.
Canada Goose gets into travel
The brand creates a new adventure tour program to capture its apparel being used in authentic settings.
Check it out: A campaign that checks your bias
OOH ads in Toronto tackle biases against the black community.
AOY Gold: Cossette’s startup strategy
The agency returns to the AOY podium for the first time in more than two decades.
DAOY Gold: FCB bets on transparency
An end to closed-door meetings helped energize the team and build camaraderie.
DAOY Silver: Rethink, small and mighty
The independent agency found new ways to win the battle for consumer attention.
Infographic: A Canadian POV on Black Friday
A new poll suggests we’re not all willing to head south and that Boxing Day still dominates as a sales event.
Shopper Innovations Awards 2017: Last call for entries
The final deadline for the awards, included in the Creative Report Card, is this Friday.
Central Strategy launches in Toronto
The new consultancy aims to put solving business problems above selling agency capabilities.
Up to the Minute: Ketchum wins BMW
Plus: The Cause Company’s new exec director and more news you may have missed.
Canadian Red Cross barters on Bunz
The organization taps the trading platform to connect with millennials about emergency preparedness.