Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Bran

All-Bran adds some attitude

The Kellogg’s brand centres its latest product innovation and campaign on making fibre taste better.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

Samsung Electronics Canada-Samsung Canada Retail Brand

Samsung to open new Canadian retail flagship

The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.

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Cossette adds strategy SVP

Rosie Gentile joins the shop to lead its one-to-one business.

CIBC

CIBC tells its mobile story

The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.

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Strategy Awards 2017 jury revealed

Meet the industry experts judging this year’s work, including the best strategic Canada 150 programs.

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BBDO adds new VPs

Trent Thompson and Thomas Kenny have joined the shop as it looks to build its precision marketing capabilities.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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BMO puts weight behind customer wishes

The bank’s new bicentennial campaign aims to inspire with community initiatives.

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Casper teams up with West Elm in Canada

The mattress brand begins selling its wares at a Toronto location, following a partnership struck in the U.S.

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Johnsonville looks to own the morning

The brand introduces new products as part of a mission to expand its breakfast offering.

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Ace Bakery bets on breakfast

Following its first mass awareness play, the artisanal baked goods brand rolls out a new product innovation.

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Fresh City Farms delivers a new option

As food and grocery delivery options heat up in Toronto, the brand gets into prepared meals.

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Shoppers Drug Mart rolls out self-checkout

How the move aims to help the retailer’s value proposition.

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McCain shows off its roots

Why the frozen foods brand is the latest to feature its farmer partners.