Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.

Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.

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Wax adds a new creative director

Nick Asik rejoins the agency where he began his career more than a decade ago.

tangerine

Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

Molson

Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

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2017 Strategy Awards deadline approaching

Planners have until Friday to submit their entries, including their best strategic Canada 150 work.

Telefilm

Telefilm turns the camera on Canadians

A new social campaign lets us be voyeurs and see how others enjoy our country’s cinema.

CFL

CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

Lean

Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

NoFrills

No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

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Crispy Minis breaks up the day

Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.