Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
GaySweater

That sweater’s so gay

The Canadian Centre for Gender and Sexual Diversity has created a real gay object to combat misuse of the word.

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Subway dresses fresh

In a Fashion Week partnership, Canadian designer Sunny Fong has created a collection inspired by the brand.

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Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

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Toronto airport takes a holiday

Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.

Cinema

Cineplex wants more hump dates

The brand is promoting Wednesday night dinner-and-a-movie dates to urban couples.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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Astral goes west with OOH competition

The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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Grey Canada hires eight

The agency has brought on Karen Lee and Terri Vegso, along with other hires in Toronto and Vancouver.

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Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

Canadian

Canadian Tire gets some friendly advice

The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.

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BCON bits: Giving brands some character

Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.

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Reitmans gets into jeans

The retailer is repositioning itself as more on-trend and youthful with its new denim campaign.

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UPDATED: Dom Caruso moves from Leo Burnett to BBDO

The president and chief operating officer leaves the shop to fill a spot left vacant by departing president and CEO Gerry Frascione.

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Workopolis gets graphic

The job site is taking research data from its editorial content to make shareable graphics for its new ad campaign.