Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
Aldo bananas

Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

Energizer

Brands get STEM-sational

Energizer and Cisco are among the brands that are encouraging careers in math and science through new programs.

Raptors

Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

Epic

Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

GaySweater

That sweater’s so gay

The Canadian Centre for Gender and Sexual Diversity has created a real gay object to combat misuse of the word.

VAWK 2

Subway dresses fresh

In a Fashion Week partnership, Canadian designer Sunny Fong has created a collection inspired by the brand.

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Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

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Toronto airport takes a holiday

Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.

Cinema

Cineplex wants more hump dates

The brand is promoting Wednesday night dinner-and-a-movie dates to urban couples.

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TV ads spark most annoyed Twitter comments

Being interrupted during favourite TV shows is a top reason for negative comments about advertising.

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Astral goes west with OOH competition

The creative competition for OOH advertising is now open to agencies in Calgary and Edmonton.

VW

BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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Grey Canada hires eight

The agency has brought on Karen Lee and Terri Vegso, along with other hires in Toronto and Vancouver.

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Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

Canadian

Canadian Tire gets some friendly advice

The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.