Harmeet Singh

Contact Harmeet by sending an email to hsingh@brunico.com

Articles by Harmeet Singh
MS OOH

As Canadian as MS?

Why the MS Society wants Canadians to think of the disease as particularly relevant to them.

Loyalty

Infographic: How loyal are Canadians?

New “Talking Loyalty” research from Yahoo shows how brands can engage with reward-happy consumers.

Sephora

Bleublancrouge wins Sephora Canada business

The Montreal shop is the first creative agency for the retail brand.

Price

An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.

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Yes we Cannes: All about the kids

Our latest look at Canadian contenders at Cannes includes three campaigns focused on the future.

Metro

Metro customizes the grocery trip

The grocery chain has stepped up the personalized features in its loyalty program as part of its ongoing strategic plan.

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

Aldo bananas

Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

Energizer

Brands get STEM-sational

Energizer and Cisco are among the brands that are encouraging careers in math and science through new programs.

Raptors

Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

Epic

Epic is On Instagram

Ontario Tourism is using Instagram video ads to target sports lovers with its new Pan Am Games spots.

GaySweater

That sweater’s so gay

The Canadian Centre for Gender and Sexual Diversity has created a real gay object to combat misuse of the word.

VAWK 2

Subway dresses fresh

In a Fashion Week partnership, Canadian designer Sunny Fong has created a collection inspired by the brand.

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Yes we Cannes: Campaigns for a cause

Our look at potential Canadian contenders at Cannes highlights two campaigns focused on bringing about positive change.

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Toronto airport takes a holiday

Pearson International Airport’s latest activation invites passengers to begin their vacation before even boarding their flight.