Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Brett and Brent

Mass Minority hires its first president

Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.

AGF3

AGF rebrands to reflect its business evolution

The company is aiming to unify its products as it celebrates its 60th anniversary.

Nuptse

The North Face pushes into street fashion

A campaign celebrating the Nuptse jacket shifts the focus from the mountains to the urban jungle.

Flow2

Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.

Dr Pepper

Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

Samsung

Samsung explores the love spectrum

This year’s “Look at Me” campaign puts the spotlight on the power of assistive technology.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

MB_Team_Patio_HiRes

Mackie Biernacki appoints a managing director

Melissa Tobenstein will oversee client services and help grow the business.

Dairyland

Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

fieldtrip.group-2_crop

Toronto gets a new design shop

Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.

boeing-building_med

Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

pexels-photo-164497

What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.