Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Zulu Alpha Kilo names two group strategy directors

The appointments come as the agency seeks to grow its strategy team.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.

Chapmans

Chapman’s draws a line between ‘real’ and ‘fake’ ice cream

The brand wants consumers to know its products are 100% dairy-based, unlike some other frozen desserts.

Greenfield

Greenfield goes meatless on Mondays

The Maple Leaf-owned company encourages consumers to do the same and contribute to a more sustainable planet.

Joseph Peters

GCI Group names new president

Joseph Peters replaces Marion MacKenzie as the leader of the Hill + Knowlton-owned communications shop.

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Giant Tiger brings back women’s essentials

The launch of the new Carisma label marks the latest step in the evolution of the discount retailer’s merchandising strategy.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

Netflix2

Citizen Relations wins Netflix, GoRVing

The year starts off strong for the PR agency with two big account wins.

Lauren-Toyota

Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

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Up to the Minute: A trio of wins for Brookline PR

Plus, NKPR lands three new clients of its own and more news you may have missed.

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The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.

Triullium

Canada, a nation of donors

The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.

Visa Olympics

Visa highlights local athlete in global Olympics campaign

Of the 54 athletes on Team Visa, Canadian snowboarder Mark McMorris is one of eight to be featured in the brand’s global ad.

Cossette Global CCOs

Cossette appoints first global CCOs

Carlos Moreno and Peter Ignazi will lead the agency’s creative vision and continue to build the business in new markets.

Gabriele Giancolo

Is blockchain the future of loyalty programs?

Qiibee hopes its blockchain-based ecosystem will help solve the many issues with existing programs.