Justin Dallaire » strategy

Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

Malone

Lixil Americas appoints first female president and GM

After a year of transforming the marketing department, Valerie Malone takes the helm of the company in Canada.

Female executive

How marketers can help tilt the scales of gender equality

In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.

Mary Brown's-store

Mary Brown’s to expand internationally

The Canadian quick-service chicken chain has hired a VP of international development to help it enter into the Middle East, Africa and Asia.

Terry Davis

Corner Office Shifts: Home Hardware’s new president

A round-up of senior-level executive changes you may have missed.

Banking online

Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

Publicis Montreal

Publicis Montreal adds new CD

Thimalay Sukhaseum joins the office’s creative team from Cossette.

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Up to the Minute: Stephen Thomas grows following client wins

Plus, Cetaphil selects A&C and Bob’s Your Uncle wins Independent Distillers Canada.

Wasserman-partners

Wasserman + Partners names new president

Stefan Hawes returns from Shanghai to lead the Vancouver agency’s growth as its founder moves into a new role.

Vachon2

Vachon brings party positioning across Canada

The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.

McCann

McCann Montreal adds director of strategic planning

Amine Rais will lead the office’s strategy team, while working on creative development for a number of recent client wins.

Working Group analyzing Reports

Majority of Canadians have positive attitude about ads

An Ad Standards report shows impressions continue to improve, though many are wary of influencer marketing.

kidstv

House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.