Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Popeyes

Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

Executives

Canadian CEOs ‘optimistic’ about growth in 2018

A report by PwC finds economic stability and new trading opportunities are keeping heads held high.

Locking A Virtual Lock In A Lineup Of Open Locks

The risks of hyper-relevance

Accenture research suggests trust precedes personalized customer experiences, and trust is hard to earn.

New Balance3

New Balance declares its independence

The brand highlights its widening product range, from sports to lifestyle, in a new global platform and campaign.

Yukon

Tourism Yukon urges Canadians to visit now

Why wait to visit the territory’s beautiful mountainous landscapes, the tourism body asks.

Robert MacLean2

Robert MacLean joins ICA leadership

The communications veteran will head the organization’s new PR and content unit.

Manulife

Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.

Interac

Interac laughs away the awkwardness of paybacks

Comedy is key to the brand’s campaign around two new e-Transfer payment options.

pexels-photo-359989-623x350

Up to the Minute: Republic gets into content creation

Plus, MacIntyre names PR director, Bell’s SnackableTV comes out of beta and more news you may have missed.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Air Canada_Olympics

Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

AvionOlympics2

RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

CIBC

Check it Out: The return of the animatronic penguin

CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.

TimHopkins_HeatherSegal (1)

Zulu Alpha Kilo names two group strategy directors

The appointments come as the agency seeks to grow its strategy team.

Special Olympics

Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.