Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Hotels-Weddings

Hotels.com promotes wedding services with ‘Chaplain Obvious’

The brand’s long-running spokesperson gets ordained for its latest Twitter stunt.

pexels-photo-359989-623x350

Up to the Minute: Canadian Premier League appoints director of marketing

Plus, Brill Communications wins HiSO and Energi PR hires senior account director.

Maserati

Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.

Halifax Ferry

Trampoline announces RFP in search of CCO

The Halifax-based agency believes the marketing stunt could help it find a qualified candidate willing to live on the east coast.

DavidsTea

DavidsTea to be sold in select Loblaw banners

The specialty tea brand expands itself into CPG following leadership changes earlier this summer.

Man using mobile payments online shopping and icon customer network

How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.

Craftbrewing

Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

Report-research-study

$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

Corner Office

Corner Office Shifts: Head of LCBO to step down

A round-up of senior-level changes you may have missed.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

Lori

Stack hires three execs ahead of national launch

The fintech company has appointed Lori Hatcher-Hillier as CMO, in addition to naming chief product and technology officers.

Back-to-school

Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

Dempsters1

Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

PetroCanada-small

Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.