Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

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How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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BEworks’ scientific approach to marketing challenges

Interbrand veteran Carolyn Ray joins the Toronto-based firm, which uses science to solve business problems.

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Corner Office Shifts: High Liner’s new CEO

A round-up of senior-level executive changes you may have missed.

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Karen Sterling’s plans for Giant Tiger

The VP of marketing discusses what’s next for the retailer after overhauling its fashion merchandising strategy.

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North Face and FitSpirit partner on women’s initiative

How the apparel brand’s global platform, focused on diversifying its campaigns and products, is coming to life in Canada.

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A day in the life of an Olympic dairy cow

The Ultima Foods yogurt brand unveils playful creative that thanks its “cow-workers” and dairy farmers for their work.

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Tim Hortons’ reputation falls sharply in annual survey

Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.

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Up to the Minute: Kraft Heinz names biz development head

Plus, Studio Pascal Blais rebrands and The Good Report unveils 2017′s top social responsibility campaigns.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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National hires SVP of financial and crisis comms

Andrea Mandel-Campbell replaces Ronald Alepian and will manage both practices from Toronto.

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Manulife looks to provide utility

A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

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Scores Rotisserie personalizes the salad bar

The Quebec-based restaurant chain puts choice at the centre of a campaign for its revamped offering.