Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Cannabis producers outline their advertising proposal

If implemented, the proposed marketing regulations would be more strict than those for alcohol.

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Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

HP

HP pictures baby boomers using its mobile printer

New Canadian-made creative aims to show how physical photos can build emotional connections.

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Canadian Down Syndrome Society fights the ‘S’ word

The organization uses a new campaign to explain why we need alternatives to “sorry.”

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Napa Canada names Reservoir its AOR

The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.

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Up to the Minute: Balmoral adds new VPs

Plus, Weber Shandwick Canada expands, Canada wins 54 LIAs, and more news you may have missed.

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Leo Burnett, Lg2 win big (again) at the ADCC awards

The agencies each brought home Scarlet Letter awards, in addition to several Golds.

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HP commissions ‘artists’ to show there’s nothing like the original

The tech giant created a gallery featuring “masterpieces” by real people who happen to share famous names.

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Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

Jugo Juice - No Added Sugar

Jugo Juice forays into influencer marketing

A new campaign taps the wellness community to promote no-sugar-added beverages.

Enercare

Enercare names new sales and marketing VP

Al Shulman joins the services company ahead of its seasonal ‘Light Up’ campaign.

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Who are Canada’s most trusted service brands?

BrandSpark’s annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.

Global Pet Foods

Giants & Gentlemen wins Global Pet Foods

The agency will oversee the pet retailer’s new brand positioning, in-store messaging, website and social media.

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Mass Minority hires its first president

Brent Rivard joins from New York’s Anomaly to help tighten operations at the company.

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AGF rebrands to reflect its business evolution

The company is aiming to unify its products as it celebrates its 60th anniversary.