Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Retail

Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

Corner Office

Corner Office Shifts: Mondelez, Destination Canada and more

A round-up of senior-level executive changes you may have missed.

Businesspeople At Meeting

What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

Microsoft

Insights from the Next Top Ad Execs

The competition revealed that younger Canadians struggle to define AI and don’t consider it with a sense of urgency.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

Handshake-1

Church + State lands three new clients

The agency is leading work for two Co-operators brands and packaged meats company Lou’s Barbeque.

D&P-main

Doug&Partners hires first head of digital experience

The naming of Moxie Garrett to the role is expected to help the agency continue to move more “upstream” with clients.

Shaw-main2

Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.

pexels-photo-359989-623x350

Up to the Minute: Conversion Digital makes three senior appointments

Plus, BLVD names director of operations and DentsuBos expands in Montreal.

ZED

Republic launches subsidiary to serve Gen Z

Named Zed, the shop will be managed by members of the demo and offer mentorship opportunities to up-and-coming creatives.

Ad Standards

Ad Standards reports record number of complaints

The review body’s report for 2018 again found a high volume levied against non-commercial entities.

MassMinority

Mass Minority bolsters tech capabilities with Dynamic Mind

The agency has partnered with the digital development shop to expand its offering.

FridgeGoals

Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

Mazda-CX3

Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.