Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Ardene appeals to Gen Z with a more inclusive message

The retailer’s new campaign includes a more diverse cast of women to match the sensibilities of its young customers.

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Up to the Minute: Citizens and Collaborators names managing director

Plus, Tux names chief of client partnerships and Ogilvy hires creative team in Montreal.

John Molson

Molson peels back the layers of its history

A new TV commercial supports the brewer’s new masterbrand visual identity for its core labels.

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Maple Leaf relates to the trials of feeding kids

The company connects with parents by humorously depicting the many reasons children reject food.

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Tim Hortons gets serious about Roll Up the Rim

The QSR has increased the spend behind the long-running contest with long-form digital spots and a bigger social play.

Partners

CloudRaker acquires ASK Marketing

The agency bolsters its retail capabilities by acquiring the Montreal-based trade marketing and retail logistics company.

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Tim Hortons expands retail product lineup

A bar inspired by the “double-double” will be sold alongside new instant and ready-to-grab beverages.

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GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

Corner Office

Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.

Results

Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

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49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

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Meridian goes national with launch of Motusbank

The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.

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Juniper Park\TBWA names new head of design

Nathalie Cusson will also serve as artistic director of its Bolt Content production arm.

Fizz

Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

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Kijiji puts car buyers in the driver’s seat

For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.