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Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
SPCA-featured

Check it Out: SPCA Montreal toys with the word ‘animal’

An OOH campaign deconstructs the word to give it new meaning in French.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

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Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

ALDO Group-Aldo Embraces Life-s Most Defining Moments in Its Fal

Aldo embraces life’s defining moments

The footwear brand unveils a global creative platform based on the notion of anticipation.

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Up to the Minute: Kwittken rebrands

Plus, Apex PR appoints SVP of integrated communications and Cartier adds to account team.

Beattie's

Beattie’s rides the craft wave

The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.

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Pizza Pizza takes emotional approach to cauliflower crust

The QSR introduces the new offering with a campaign that moves away from deal-focused marketing.

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Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

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Miele unveils new Toronto flagship

The German appliance retailer’s fifth Experience Centre is digital-focused and the first in a premium mall.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

CF Collective

Cadillac Fairview readies third pop-up concept

The mall operator’s CF Collective program will see Toronto’s Eaton Centre host three local retailers for a limited time.