Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Interac-2

Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.

Vans

Customization and the role of ‘social distance’

New research from UBC undermines common assumptions about why shoppers will customize products a certain way.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

lowesstorefront

Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.

BWSS

Battered Women’s Support Services represents those who stay silent

The organization’s poster campaign reminds passersby of a single startling statistic.

Carl-Klick

Klick Health appoints first chief brand strategy officer

Carl Turner will work to grow the discipline, replacing SVP Leslie Jamison, who has taken on a new role within the agency.

Giant Tiger

Giant Tiger hosts a holiday party for some familiar characters

The discount retailer builds on its customer-centric fall campaign by taking it into the home and leaning on more digital content.

Green holiday

One-third of holiday spending will go to green products

New research shows more consumers are seeking sustainable options, including moving away from quicker delivery.

Hudson's Bay2

Hudson’s Bay focuses on little moments in return to mass holiday advertising

The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.

Dell-main

View from the C-Suite: Dell aims for the moon on CSR

Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.

Vince Guzzo

Can a family name take on Cineplex?

How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.

UpforAdoption1

Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

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Lg2, Rethink among the winners at the ADCCs

Both agencies took home Scarlet Letter awards in addition to multiple Golds.

Moons of Madness

Tech in Action: Alice & Smith hands the ARG keys to AI

Google AI mastered hundreds of human phobias, then took over the gameplay.