Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Jim Little

Corner Office Shifts: Jim Little to leave Shaw

A round-up of senior-level executive changes you may have missed.

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

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Up to the Minute: Aga Khan Museum picks Havas

Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

Citizen-Provident3

Citizen partners with Provident Communications

The deal deepens the agency’s capabilities in corporate PR, B2B media relations and crisis management.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

Coinsquare

Coinsquare campaign a first in cryptocurrency

Amidst a crackdown on digital ads for virtual currencies, the trading platform aims to show its muscle with traditional media.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

Samsung

How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

AI Head

BEworks’ scientific approach to marketing challenges

Interbrand veteran Carolyn Ray joins the Toronto-based firm, which uses science to solve business problems.

Rob2

Corner Office Shifts: High Liner’s new CEO

A round-up of senior-level executive changes you may have missed.

Karen Sterling

Karen Sterling’s plans for Giant Tiger

The VP of marketing discusses what’s next for the retailer after overhauling its fashion merchandising strategy.

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North Face and FitSpirit partner on women’s initiative

How the apparel brand’s global platform, focused on diversifying its campaigns and products, is coming to life in Canada.

Agropur-Olympic

A day in the life of an Olympic dairy cow

The Ultima Foods yogurt brand unveils playful creative that thanks its “cow-workers” and dairy farmers for their work.