Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Screen Shot 2018-09-07 at 9.52.22 AM

2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

NZPure1

NZ Pure draws parallels between Canada and New Zealand

The beer brand tests Canadians on their knowledge of local landscapes.

pexels-photo-359989-623x350

Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.

Extreme Pita

Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

AirTransat

Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

Samuel Adams3

Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.

Andrea

Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

York-Certificates

York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

Kevin O'Brien

Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

Cheerios2

Cheerios launches 21-day cheer challenge

The cereal’s latest ‘cheer’ campaign gives Canadians more than 100 examples of ways to spread joy in everyday situations.

Headshot_JWilson

Edelman names EVP and national health lead

Joined by two other recent hires, Joanna Wilson returns to the firm after leading the healthcare team at National Public Relations.

S-228

Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

pexels-photo-359989-623x350

Up to the Minute: Matt Chong named president of AMA Toronto

Plus, Adviso adds twelve new hires and Nata PR wins business from Agropur.

Via Rail

Via Rail embraces the future of mobility

The train operator refreshes its positioning following seventeen consecutive quarters of growth.

Handshake-1

Punch Canada joins Fishman to launch Canadian office

The new Toronto PR firm will operate as a separate company and focus on franchise brands.