Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
PizzaPizza1

Pizza Pizza takes emotional approach to cauliflower crust

The QSR introduces the new offering with a campaign that moves away from deal-focused marketing.

Bulow

Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

Miele2

Miele unveils new Toronto flagship

The German appliance retailer’s fifth Experience Centre is digital-focused and the first in a premium mall.

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How grocers can reach foodies and millennials

St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.

CF Collective

Cadillac Fairview readies third pop-up concept

The mall operator’s CF Collective program will see Toronto’s Eaton Centre host three local retailers for a limited time.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

Knixwear

Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

Koho-Dream

Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

Corner Office

Corner Office Shifts: Pure Global Cannabis’ new VP of brand strategy

A round-up of senior-level changes you may have missed.

IGA1

IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

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Up to the Minute: Daily Bread names marketing director

Plus, Beattie communications expands to Ottawa and Winnipeg, and Scratch wins a handful of clients.

Botkin&Fraggalosc

Pound & Grain boosts video and technical capabilities

With two hires in Vancouver and a promotion in Toronto, the shop taps talent with experience outside of traditional agencies.

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

Cryptocurrency Exchange

How CoinSmart plans to reach the ‘crypto curious’

Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.

Consonant1

Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.