Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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CIBC Run for the Cure goes deeper

Ahead of its annual run, the Canadian Cancer Society looks to drive sign-ups through a renewed digital approach.

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Van Houtte explores what it takes to be a master

Ahead of its 100th anniversary next year, the coffee brand highlights the traits that get someone to the peak of their craft.

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YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

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Nissan shifts focus in support of student-athletes

For the fifth year of the “Nissan Kickoff Project,” the brand directly recognizes players who make a difference.

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Up to the Minute: ICA names Effie Canada steering committee

Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.

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Notable Life expands its branding capabilities

The media group has bolstered its marketing offering with the acquisition of Toronto branding agency Convey.

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KWT Global acquires Holmes PR

The move expands the Canadian presence of global PR firm, following its rebrand from Kwittken last month.

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GoodLife members share advice to their former selves

The fitness club’s latest September push emphasizes the life-changing decisions of its members.

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Shawn King to leave Arrivals + Departures

After 17 years with the agency, the CCO has decided to explore opportunities in the cannabis space.

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Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

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Insights into Fujifilm’s PrintLife movement

Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.

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Egale and Sid Lee Collective target the stigma of blood screening

“Blood Surrogates” draws attention to the discrimination queer men face while still supporting much-needed blood donations.

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NFA adds public relations discipline

Sarah Crabbe has been hired as head of PR, making another addition to the agency’s integrated offering.

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PetSmart launches new loyalty program

The pet retailer partnered with Aimia on a program aimed at delivering personalized customer experiences.

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Up to the Minute: BEworks expands to New York

Plus, MLS becomes public relations AOR for Scientus Pharma and Republic adds an account manager.