Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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Consumers think Black Friday offers more savings

Meanwhile, Cyber Monday remains the king of convenience in consumers’ eyes, according to findings by Ipsos.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

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Google unveils top searches heading into Black Friday

The tech company crunched the data to show which brands are on Canadians’ minds.

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Article launches first TV campaign

The direct-to-consumer furniture retailer adds to its marketing mix with two spots that focus on convenience.

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Industry members partner on McGill’s new retail school

CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.

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Unilever invites customers to label their own Baby Dove products

The brand launches a personalized, direct-to-consumer initiative for the holidays.

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Tim Hortons expands offering with kids menu

Timmies Minis have “quintessentially Canadian” packaging, kid-friendly entrees and an activity book instead of toys.

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Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

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Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

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The pros of greater transparency

Many brands remain unfamiliar with disclosure guidelines, according to a new IZEA Canada report.

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

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Crave rebrands to reflect move into premium content

Bell Media’s SVOD service gets a new look, supported with a mass campaign, to signal its evolution into a premium offering.

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Hill+Knowlton hires ECD

Former creative lead Chris Davies returns to lead the PR shop’s team out of Toronto.

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Cossette adds two VPs of strategy in Toronto

Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald’s Canada, respectively.