Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Mintel

Technology and trust are shaping food trends

A Mintel report shows that transparency around product claims is essential for brands to connect with consumers.

FastFacts2

Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

Corner Office

Corner Office Shifts: Loblaw’s Grant Froese heads up Harvest One Cannabis

A round-up of senior-level changes you may have missed.

Duncan Fulton

RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

Indeed2

Behind Indeed’s advocacy for job seekers

The job site has evolved from a search tool into a company that supports prospective employees throughout the hiring process.

BrianTod-Featured2

Republic names head of strategy

Brian Tod comes from the client side to lead the agency’s strategy offering.

Zulu-featured

Zulu adds a pair of creative directors

The agency has also added several creative teams and promoted two to ACD roles.

MTL-Tattoo3

Check it Out: Wild postings mimic tattoos and piercings

A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.

Coolway

CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

pexels-photo-359989-623x350

Up to the Minute: Kabane lands Familiprix business

Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.

Sapporo

Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

shopping-retail

Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

Laline2

Laline opens shop in Canada

The Israeli bath and body brand is looking to educate consumers on its products ahead of launching ecommerce operations.

C-Suite collaboration2

The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.