Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
WestJet

WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

TIFF-Aurora

Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

Corner Office

Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

American Apparel

American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

Elspeth-main

Mint adds digital director and a dozen new clients

Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.

Skip-main

SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

pexels-photo-359989-623x350

Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

Locking A Virtual Lock In A Lineup Of Open Locks

Majority of Canadian firms have no data protection plan

A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.

TerryFox-Billboard

Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard

Grip worked with payment company Square on a digital billboard to raise funds for cancer research.

XOLab

Bond Brand Loyalty launches XO Lab in Toronto

The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.

ContentStudio

New content production studio opens in Toronto

The founders of Heyd & Seek and Touchpoint Films have formed HeydSaffer to support brands and agencies alike.

Zulu-OneShow3

Zulu Alpha Kilo shows the power of a One Show Pencil

The agency helps The One Club announce a call for entries, following teaser ads released this summer.

Seneca

Seneca selects Forsman & Bodenfors

The account win is the new agency’s first, following last month’s merger with KBS.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.