Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Becca Young

National hires SVP of strategy and integration

Becca Young will look to help the firm expand adoption of its non-traditional offerings.

Julie Provencal

Sid Lee appoints EVP in Montreal

As part of her duties, Julie Provencal will continue overseeing several national accounts.

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Up to the Minute: Zulu among Canada’s best managed companies

Plus, Chimera wins AccorHotels and The Give Agency returns for a second year.

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Leucan takes a serious turn

As it turns 40, the charity for children with cancer aims to deliver a message of solidarity.

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CAA renews push around travel insurance

The auto club continues to promote its broader value proposition to consumers through experience-focused creative.

GoRVing

GoRVing broadens ‘Wildhood’ messaging

A new campaign asks children and adults alike to reconnect and live more freely.

Mighty Duel

Check it Out: The return of ‘The Mighty Duel’

Hockey legend Martin Brodeur faces off against a cowboy in support of McDonald’s latest Mighty Angus burger.

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Alberta Securities Commission drops ‘The F-Word’

The organization takes a humorous approach to its annual work around Fraud Prevention Month.

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Producteurs de lait du Quebec plays up the benefits of milk

A series of mini-games aims to help milk consumers recall all the product’s benefits.

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Bob adds to its strategy team

Sophie Dupont joins the recently consolidated division with experience from its project management team.

Proof

Environics Communications rebrands as Proof

The firm brings its group of companies under a single brand identity, but its leadership remains unchanged.

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Media Profile wins OpenTable

The Toronto PR firm will oversee media and influencer relations, as well as event activations.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.