Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Burger King

From Cannes: Burger King’s CMO and the hacker mindset

Fernando Machado explains how the brand is able to take on everything from movie theatre regulations to airport fare.

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Marketing’s lost opportunity

Why do marketers continue to chase after millennials when seniors increasingly hold more disposable income?

Ian MacDonald

Co-Op hires marketer to spearhead CMO consultancy

Ian MacDonald joins the Toronto agency to help large and small clients fine-tune their marketing plans.

Telus2

Telus ramps up efforts against cyberbullying

The telco’s #EndBullying campaign builds off its longstanding initiative to create positive digital experiences for people of all ages.

Cannes

Cannes Lions sees drop in award entries

The festival recorded a decrease as a result of category restructuring and Publicis Groupe’s decision not to participate.

pexels-photo-359989-623x350

Up to the Minute: Republic wins Insurance for Children

Plus, Punch Canada makes several hires, and The Colony Project gives The Common Good a female focus.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

Tech-action

Tech in Action: Tic Tac’s chewy Snapchat lens

Chewing helps power a pair of Snapchat games supporting the mint brand’s recent foray into the gum business.

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

Splash

Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.

Ikea event

IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

FastFacts2

Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

Kraft-SickKids

The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.