Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Lori

Stack hires three execs ahead of national launch

The fintech company has appointed Lori Hatcher-Hillier as CMO, in addition to naming chief product and technology officers.

Back-to-school

Majority of parents going online for back-to-school

Average spend per child among many Canadian parents has dropped this year, according to new research by Ebates.

McDonald's

Check it Out: McDonald’s mountain-top drive-thru

A stunt for National French Fry Day also included the first dayparted Snapchat lens in Canada.

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Dempster’s moves to masterbrand approach

The brand’s new “Made By Canada” positioning attempts to re-establish a connection with consumers by showcasing its roots.

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Petro-Canada invites you to ‘Live by the Leaf’

The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.

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Up to the Minute: Dialekta grows its media division

Plus, Thinkr Marketing and Nova Digital form Thinkr Digital and Edelman adds new SVP.

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National Bank serves up Rogers Cup creative

The bank is rolling out phase two of a three-part campaign aimed at informing customers about new tools and services.

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Zulu Alpha Kilo helps launch One Show call for entries

The agency created a teaser campaign for The One Club, which has announced a number of category changes this year.

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Bicom lands pair of VF Corporation brands

The PR shop becomes AOR for The North Face and Smartwool, and has made several hires to support the wins.

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Check it Out: SPCA Montreal toys with the word ‘animal’

An OOH campaign deconstructs the word to give it new meaning in French.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

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HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

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Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.