Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Article-Room3

How Article drives consumer confidence through DTC

Without a physical presence, Canada’s fastest-growing company has still succeeded in building trust in furniture retail.

Ann Cavoukian

What PIPEDA means for senior marketers

Expert Ann Cavoukian explains how marketers should approach changes to Canada’s privacy policy.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

Privacy Commissioner

OPC reveals PIPEDA data breach requirements

The new rules, effective Nov. 1, impose mandatory disclosure when a breach brings a “risk of significant harm.”

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Retail sales continue ‘stumbling along’

The latest analysis by Ed Strapagiel finds modest sales growth heading into the busy holiday season.

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Check it Out: Dairyland turns milk cartons into dioramas

The Saputo brand worked with Cossette Vancouver on OOH ads evoking fond memories of milk.

Pyxus

JWT Canada leads rebrand of Pyxus International

The agriculture company formerly known as Alliance One International picks a new AOR amid shift to cannabis and vaping products.

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Up to the Minute: Camden makes seven hires

Plus, Ray shakes up senior leadership team and Faulhaber grows its client roster.

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WestJet picks Oliver as part of internal agency model

Bringing the Toronto-based agency in-house extends the airline’s reach into new international markets.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

Mike-TheBuild

The Build launches in Toronto

Jackman’s Mike Magnacca has founded a new strategy and design shop that aims to build ‘empathy’ for its clients.

GoDaddy

GoDaddy brings coziness to Raptors partnership

In its latest campaign with a Raptors star, the website platform returns to the humour of past executions.

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Kyle Norrington named president of Labatt Breweries of Canada

The former VP of global marketing at AB-InBev returns from New York to helm the company’s Canadian operations.

Inkbox

How a tattoo startup leverages Pinterest to build engagement

Inkbox has among the highest engagement rates thanks to its social strategy.

Corner Office

Corner Office Shifts: New leaders at CPG and auto brands

A round-up of senior-level changes you may have missed.