Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Up to the Minute: CMDC names Shannon Lewis as president

Plus, Mayk Ideas goes to the U.K. and Jadeo creates an award for cannabis brands.

DonAir-main

DonAir offers flights that are too good to be true

Halifax’s King of Donair worked with Wunder on a phony airline to alert Albertans to its two new locations.

Sports Experts

Sports Experts lends a helping football-sized hand

The Quebec retailer has football star Laurent Duvernay-Tardif take care of customers’ everyday chores in a back-to-school campaign.

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Check it Out: Nike’s church of basketball

The apparel brand transformed a former church into an elite basketball training space with the help of Momentum Worldwide Toronto.

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Bonfire makes a pair of hires

The New Brunswick agency adds a director of client services and an ACD following recent wins.

Back-to-school

Back-to-school shopping to increase by 4% this year

However, consultancy EY suggests retailers will need to adapt to shifting consumer expectations to reap the benefits.

Unicef

UNICEF partners with Bam Strategy

The Montreal agency will lead creative and media planning on a fall campaign for the international children’s aid organization.

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Whiskas soothes cats on their way to the vet

The Mars Petcare brand launches “Cat Calm Radio,” a station broadcasting species-specific music.

Corner Office

Corner Office Shifts: Enercare’s new CEO

A round-up of senior-level changes you may have missed.

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Maille

Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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Check it Out: Game, set, match for National Bank

The bank held a pop-up during the Rogers Cup in support of its sponsorship.

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

ECommerce

What obstacle do expanding Canadian retailers face?

A report shows those growing their ecomm footprint internationally will have difficulty personalizing the customer experience.