Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

Mario - Massey Forget

Mario Daigle joins Massy Forget Langlois as VP

The advertising veteran will play a strategic role on high-level accounts and contribute to business development.

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Up to the Minute: Crossmark appoints SVP

Plus, Douglas Marketing Group names COO, Pomp & Circumstance wins Dermalogica, and more news you may have missed.

Via Rail2

Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

Life Is Good - Power of Optimism

Life is Good taps the power of happy thoughts

The apparel brand’s Power of Optimism Machine allows customers to pour themselves a glass half full of positivity.

FirstChoice2

Why First Choice Haircutters wants to highlight its stylists

Phase two of the brand’s “You Belong Here” campaign puts the focus on service and the employees that offer it.

Thinkingbox

Thinkingbox continues to grow

Following a string of hires, the agency has named a new director of production to oversee its west coast work.

cannabis

Nuuvera names new president, agency partner

The cannabis company enlists Venture Communications and a Steam Whistle co-founder to fuel its global ambitions.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

Remax

Re/Max selects Apex

The agency will manage the real estate company’s PR efforts and provide digital support through its Ruckus division.

Working Group analyzing Reports

How to drive ‘brand love’

A new survey by Oath identifies six key factors that generate the most brand affinity.

Climate Change

Ontario’s lighthearted approach to climate change

A new campaign for the Green Ontario Fund suggests saving the planet may shrink more than your carbon footprint.

Bell

Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

Junos

The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.