Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
White Spot

White Spot aims to own B.C.

The restaurant chain unveils a new creative platform with the launch of its biggest campaign to date.

Jacknife-Leadership2

Jacknife reorganizes leadership team

Mikey Richardson takes over as president following the departure of Cameron Wykes, among several other changes at the helm.

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Kelseys goes old-school for 40th anniversary

The restaurant chain looks to capitalize on its 1970s roadhouse roots in its first TV brand campaign in decades.

KD

Kraft Heinz seeks to demystify KD’s ingredients

The macaroni and cheese brand is less artificial than people think, according to a new campaign by Taxi.

Tim Hortons-Musical2

Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

Bari Harlam

Bari Harlam named CMO at HBC

Having filled marketing positions at CVS and BJ’s Wholesale, the new exec replaces Milton Pappas, who has left the company.

Jim Little

Corner Office Shifts: Jim Little to leave Shaw

A round-up of senior-level executive changes you may have missed.

JaysCare

Jays Care Foundation spotlights ‘Unstoppable Kids’

The charitable arm of the Toronto Blue Jays is promoting its work with a more consistent brand platform.

Global Pet Foods

Global Pet Foods attempts to redefine ‘pet’

The retailer wants Merriam-Webster to better reflect the relationship between owners and their furry companions.

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Up to the Minute: Aga Khan Museum picks Havas

Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.

5. BeenASlice-OOH

Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

Citizen-Provident3

Citizen partners with Provident Communications

The deal deepens the agency’s capabilities in corporate PR, B2B media relations and crisis management.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

Coinsquare

Coinsquare campaign a first in cryptocurrency

Amidst a crackdown on digital ads for virtual currencies, the trading platform aims to show its muscle with traditional media.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.