Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
boeing-building_med

Boeing tries to make its mark on Canada

Should the company have positioned itself differently following its spat with Bombardier?

Jamieson

Jamieson gears up for cold and flu season

The health products brand takes a cross-product approach to boost business impact.

Doritos

Doritos hits play on original music track

The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.

pexels-photo-164497

What’s trending for 2018?

From penny-pinching to facial recognition, here’s what Mintel sees for next year.

CPA Canada

Check it out: Chartered accountants tackle the ‘internet fad’

A new campaign positions CPAs as having a direct impact on future-proofing businesses.

Montreal

Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

Quaker

Quaker embraces the cold

The brand’s new campaign extends the warmth of its product to Canadian newcomers.

Brad

Brad appoints a creative director in Montreal

Hugues Morin gets a promotion after continued new business wins for the agency.

KBS & Henderson pic

KBS Canada wins Henderson Brewing

In a surprising twist, the Toronto brewer selects a global advertising firm as its first agency partner.

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

sara-mohammed-page-thumbnails

Ryerson bets on being new school

The university’s business school puts diversity at the heart of a campaign fighting its MBA program’s underdog rep.

Interac

Interac takes on a new world

Why the brand has chosen to venture beyond “Be in the Black.”

OOH Mother_daughter

CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

Glad

Glad ties itself to strength

The Clorox brand goes for a more emotional approach to boost in-store consideration.

TTC

TTC drives safety home

Toronto’s public transit agency takes on harassment with a new app and ad campaign.