Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Sophie Dupont_Bob

Bob adds to its strategy team

Sophie Dupont joins the recently consolidated division with experience from its project management team.

Proof

Environics Communications rebrands as Proof

The firm brings its group of companies under a single brand identity, but its leadership remains unchanged.

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Media Profile wins OpenTable

The Toronto PR firm will oversee media and influencer relations, as well as event activations.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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Check it Out: Deconstructing the golden arches

Cropped into small pieces, the McDonald’s logo serves as directions to nearby restaurants in a new OOH campaign.

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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.

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K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

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Subway bolsters loyalty offering

The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.

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Kraft Heinz’s retail plans and priorities

The company’s new VP of retail sales Peter Hall wants more “consumer-led innovation, not just brand extensions.”

Hunt's Heirloom

Hunt’s enters foodie territory

The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.

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Consumer trust in private labels on the rise

A survey by Parent Tested Parent Approved suggests Canadian retailers may still have work to do to fully close the gap.

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Catelli takes a hard look at modern parenting

The pasta brand’s “Real Feels Good” campaign explores the unrealistic expectations often placed on parents.

Chaney, Jason

2018 CRC: From ad world to fintech

The #1 planner Jason Chaney on how he’s applying his CSO skillset to his new post at Koho.