Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Belairdirect

Belairdirect hosts an ‘Insure-vention’

The insurance brand returns to a humorous approach in its latest ad campaign.

CBC Olympics2

CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

Dada Di

Climax Media appoints general manager

Dana Di Ponio will oversee operations, business development and client work at the Toronto digital agency.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

Seniors Affairs2

Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

Sobeys

Sobeys partners with Ocado on grocery delivery

The announcement comes as grocery retailers compete to attract customers through new online shopping options.

Jon Lickwack

Bensimon Byrne adds new XD department

Jon Litwack will head the agency’s experience design arm, which will serve all three of its divisions.

Epic Wins 2

Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

pexels-photo-359989-623x350

Up to the Minute: Energi PR hires new SVP

Plus, Touchwood names managing partner, FleishmanHillard and High Road become FHR and more news you may have missed.

Clever Samurai

Clever Samurai adds two to leadership team

Leigh-Ann Clarke is promoted to general manager and Kristina Anguelakieva is hired as senior account director at the agency.

Activia

Activia Challenge goes content-first

Why the brand refreshed its approach to remind consumers of probiotic yogurt’s health benefits.

Benefit Cosmetics

Tech in Action: Benefit Cosmetics’ ‘try-on’ brows

The beauty retailer joins other major brands in harnessing AR tech to improve shoppers’ online experiences.

digitalads

CMA to work with Ayima on digital properties

The digital agency will help the marketing association improve its online presence and SEO.

Taco Bell Canada-Taco Bell-s beloved Naked Chicken is back in a

Taco Bell’s over-the-top approach to chicken

To promote its Naked Chicken Chips, the QSR launched an “extra” online menu offering twelve extravagent experiences.