Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
No Frills

No Frills finds pride in being a ‘hauler’

The discount grocer defines what it means to shop for less in a campaign that plays to the brand’s cultural cachet.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

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Corner Office Shifts: Cara’s new CEO

A round-up of senior-level executive changes you may have missed.

Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

Canadian Premier League4

Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

Ebay-Yonge

EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

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Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

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Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.

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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

Malone

Lixil Americas appoints first female president and GM

After a year of transforming the marketing department, Valerie Malone takes the helm of the company in Canada.

Female executive

How marketers can help tilt the scales of gender equality

In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.