Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
BodyShop_animal

The Body Shop’s grassroots approach to pet activism

The cosmetics company is leaning on pet influencers to bring an end to animal testing in Canada.

campbells

Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

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Esso drops Aeroplan for PC Optimum

Loblaw’s partnership with the Imperial-owned gas company extends its loyalty reach to another retailer.

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Consumers happiest with small rewards

A new loyalty study reveals Canadians prefer programs offering free movies and groceries over the possibility of travel.

Displays

Shoppers find many in-store displays ‘boring’

A survey suggests CPG brands are not getting their intended impact with POS materials.

CoolWay

‘Guilt-free’ ice cream race heats up

CoolWay ice cream has relaunched with new flavours and a proposition that pits it against other healthier dessert options.

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ASICS opens first Canadian flagship

The new Toronto store brings the apparel brand’s performance and lifestyle products under one roof.

Tammy Sadinsky

Tammy Sadinsky joins Walmart Canada

The retailer has hired the former Tim Hortons CMO to lead its marketing communications in Canada.

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Belairdirect’s push to be anything but exciting

In a new campaign, the insurance provider touts the benefits of offering simplified coverage.

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Check it Out: Cupanion turns water into music

The reusable water bottle brand celebrates World Water Day through song.

James Chutter POWERSHiFTER March 2018

Powershifter adds VP of strategy and design

James Chutter will support the agency’s clients through data-informed strategy and design.

Becca Young

National hires SVP of strategy and integration

Becca Young will look to help the firm expand adoption of its non-traditional offerings.

Julie Provencal

Sid Lee appoints EVP in Montreal

As part of her duties, Julie Provencal will continue overseeing several national accounts.

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Up to the Minute: Zulu among Canada’s best managed companies

Plus, Chimera wins AccorHotels and The Give Agency returns for a second year.

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Leucan takes a serious turn

As it turns 40, the charity for children with cancer aims to deliver a message of solidarity.