Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
A-W Food Services of Canada Inc--A-W Canada first restaurant cha

A&W first North American QSR to ditch plastic straws

The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.

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HP connects fathers across generations

The brand puts the spotlight on the benefits of physical photos to promote its printers.

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Up to the Minute: Tank wins Loto-Quebec mandate

Plus, Bell rebrands its specialty channels and InMotion hires four in response to new business.

LG-Geeks

LG hypes the geek in all of us

The electronics brand and new AOR KBS support the launch of the G7 phone by showing everyday passions as examples of cultural nerdiness.

Mark's

Mark’s celebrates the dependability of dads

In the fashion retailer’s first Father’s Day campaign, reliable and hard working fathers are depicted as superheroes.

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Camden opens office in Lyon

Months after opening a Toronto office, the boutique agency expands into France as part of a long-term strategic growth plan.

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Cadillac Fairview to expand loyalty pilot project

The mall operator’s ‘Feel the Love’ program combines retail promotions with exclusive experiences and services.

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Kijiji expands ad options for retailers

The online marketplace adds native ads, performance listings and an expanded pay-as-you-go offering.

Corner Office

Corner Office Shifts: Sprout’s new CEO

A round-up of senior-level changes you may have missed.

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Notes on Starbucks’ sensitivity training program

An expert weighs in on the coffee chain’s effort to implement unconscious bias training, and what it must do next.

Executives

CMO autonomy leads to better C-Suite relationships

Despite growing expectations on marketers, a survey shows some feel their roles are misunderstood by CEOs and CFOs.

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How and what ethnic consumers shop

Nielsen research suggests Canada’s booming ethnic segments purchase and shop differently than average consumers.

Blood Donations

Grey named AOR for Canadian Blood Services

As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.

Cheetos Museum

Check it Out: Cheetos curates a museum collection

The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.

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UNICEF shifts to campaigning for children at home

The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.