Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Artificial intelligence

Consumers want user-friendly privacy policies

CMA study shows most Canadians skim companies’ privacy policies, wishing they were more accessible and user-friendly.

GO Etiquette

Go Transit highlights etiquette fails in new book

The transit company continues its cheeky efforts to reduce bad behaviour, this time through a collection of facts and advice.

No Baby Unhugged

Huggies shows a different side of ‘No Baby Unhugged’

The diaper brand explores new, sensitive territory to mark the opening of a baby hugging program in Nanaimo, B.C.

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Up to the Minute: Cinco signs deal with BeiAo

Plus, Pomp and Circumstance gets two new clients, Zulu and FCB win at Arc Awards and more news you may have missed.

CF-Olympics

Cadillac Fairview’s ‘optimistic’ view of the future

With a digital spot promoting its sponsorship of the Olympics, the company launches its new “Brighter” brand platform.

Belairdirect

Belairdirect hosts an ‘Insure-vention’

The insurance brand returns to a humorous approach in its latest ad campaign.

CBC Olympics2

CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

Dada Di

Climax Media appoints general manager

Dana Di Ponio will oversee operations, business development and client work at the Toronto digital agency.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

Canadian Tire Olympics

Canadian Tire forges ahead with “We All Play for Canada”

Three spots released ahead of the 2018 Olympics are meant to build off the retailer’s messaging of inclusivity and play.

Seniors Affairs2

Ontario Ministry of Seniors Affairs looks back to the 70s

A campaign inviting seniors to visit a new ministry website foregoes all the usual tropes about older demographics.

Sobeys

Sobeys partners with Ocado on grocery delivery

The announcement comes as grocery retailers compete to attract customers through new online shopping options.

Jon Lickwack

Bensimon Byrne adds new XD department

Jon Litwack will head the agency’s experience design arm, which will serve all three of its divisions.

Epic Wins 2

Check it Out: Marketing’s ‘Epic Wins and Epic Fails’

The CMA’s Brand Strategy Council has released new episodes in a series exploring the successes and failures in marketing.

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Up to the Minute: Energi PR hires new SVP

Plus, Touchwood names managing partner, FleishmanHillard and High Road become FHR and more news you may have missed.