Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Paw Patrol

Holmes PR takes home new business

Children’s entertainment heavyweight Spin Master is among three recent additions to the boutique PR agency’s client roster.

kidstv

Government offers changes to food advertising bill

Proposed amendments include lowering Bill S-228′s definition of “children” and a review within five years of being passed.

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Nutrl Vodka Soda’s mass-market approach

The ready-to-drink challenger brand’s campaign asks consumers to “break up” with traditional alcoholic beverages.

Sketch

Sketch puts young artists first

The non-profit community arts initiative put the youth it serves at the centre of its first broad-based campaign.

Boys&Girls

Boys and Girls Clubs picks Mackie Biernacki

The agency will be responsible for raising public awareness of Canada’s largest youth serving organization.

online shopping

More Canadians do holiday shopping year-round

Accenture’s annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.

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Up to the Minute: The One Show’s Canadian judges

Plus, 1Milk2Sugars wins Artis, Match adds to its experiential team, and more news you may have missed.

exterior

L’Occitane unveils new digital flagship

The fragrance boutique’s Toronto store is one of three design concepts that reflect the company’s “glocal” retail approach.

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Pur Vodka rebrands ahead of expansion

The new label marks the second time the Quebec vodka company has rebranded in less than 10 years.

KFC

KFC launches an online merchandise store

Items range from fashionable to silly in the QSR’s effort to further insert itself in Canadian culture.

Parasol2

Parasol diapers arrive in Canada

The brand will use style to appeal to millennial parents, but faces stiff competition in a saturated market.

Rexall2

Rexall celebrates #12DaysofHacks

A social influencer campaign saw Toronto DIYers make holiday crafts using the store’s private label products.

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TracyLocke unveils new omni-channel practices

The services are meant to help brands harmonize in-store and digital offerings and deliver more personalized experiences.

McDavid

Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

Energir

Gaz Metro rebrand a response to stakeholders

Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.