Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Up to the Minute: Abacus hires CRO

Plus, Esther Garnick PR wins This Works, Astral announces first Carte Blanche jury and more news you may have missed.

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K-Swiss aims to ‘crush’ its entrepreneurship positioning

The sneaker brand returns to the Canadian market with a limited-edition shoe and a strategy to win success-minded consumers.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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Subway celebrates the freedom of choice

The QSR’s first Dentsu-led campaign aims to make customization a bigger point of differentiation.

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Subway bolsters loyalty offering

The company aims to reverse sales declines with a refreshed Subway MyWay Rewards program.

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Kraft Heinz’s retail plans and priorities

The company’s new VP of retail sales Peter Hall wants more “consumer-led innovation, not just brand extensions.”

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Hunt’s enters foodie territory

The ConAgra brand is reaching for the premium market with new heirloom tomatoes packaged in a smaller format.

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Consumer trust in private labels on the rise

A survey by Parent Tested Parent Approved suggests Canadian retailers may still have work to do to fully close the gap.

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Catelli takes a hard look at modern parenting

The pasta brand’s “Real Feels Good” campaign explores the unrealistic expectations often placed on parents.

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2018 CRC: From ad world to fintech

The #1 planner Jason Chaney on how he’s applying his CSO skillset to his new post at Koho.

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CIBC invites Canadians to ‘name your future’

A new campaign suggests investing now could help to fulfill your retirement dreams down the line.

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Up to the Minute: Oasis names new VP creative

Plus, NKPR wins Beck Taxi assignment, Google unveils machine learning ad tool, and more news you may have missed.

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RBC aims to make ‘Someday’ more emotive

As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.

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Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

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What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.