Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
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Swiss Chalet tests millennial-friendly concept store and menu

How a renovated Barrie location fits into the restaurant’s plan to attract diners outside its typical 55-plus customer base.

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Quebec maple syrup gets a new look

The body representing producers in the province hopes a revamped brand will help increase international sales.

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BrokerLink picks Cossette to lead new work

The agency’s Vancouver office will handle campaign development and a strategic positioning to be rolled out in 2018.

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How do Canadian consumers pay?

A study shows that credit cards dominate the landscape and social media payments may be set to boom.

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Fujifilm captures the tangibility of instant photos

In its latest campaign, the brand aims to convince consumers of the joys of keeping physical copies of their most cherished moments.

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Up to the Minute: Bond Brand Loyalty names new VP

Plus, MTY chooses ImageMotion, Holt partners with Chase Hospitality and more news you may have missed.

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Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

Eggs

Check it out: Egg Farmers releases ‘Weekday Eggs’

A campaign featuring a cheeky product is for those who believe they are too busy to make eggs during the week.

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Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

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Holmes PR takes home new business

Children’s entertainment heavyweight Spin Master is among three recent additions to the boutique PR agency’s client roster.

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Government offers changes to food advertising bill

Proposed amendments include lowering Bill S-228′s definition of “children” and a review within five years of being passed.

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Nutrl Vodka Soda’s mass-market approach

The ready-to-drink challenger brand’s campaign asks consumers to “break up” with traditional alcoholic beverages.

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Sketch puts young artists first

The non-profit community arts initiative put the youth it serves at the centre of its first broad-based campaign.

Boys&Girls

Boys and Girls Clubs picks Mackie Biernacki

The agency will be responsible for raising public awareness of Canada’s largest youth serving organization.

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More Canadians do holiday shopping year-round

Accenture’s annual survey reveals more consumers are using tech and online retailers to purchase cheaper gifts.