Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Amex-main

American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

study

Study reveals Canada’s most reputable companies

Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.

easy

Easy Financial looks to its customers’ future

The nonprime lender positions itself as a company that helps average Canadians build long-term stability.

Deep Relevance

Toronto’s new joint creative and media agency

Deep Relevance’s co-founders say they are addressing a need for greater integration between two sides of the business.

RMH BC2

Ronald McDonald House BC runs first mass campaign

The non-profit amplifies its mission to eliminate distance between families and their sick children.

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Garnier runs Whole Blends pop-up

A series of Toronto activations used sensory experiences to help customers discover the brand’s natural ingredients.

Pfizer prod

Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

Nancy Marcus

Kruger promotes Nancy Marcus to North American CMO

In her new role, she will work more closely with the company’s U.S. and Mexico teams.

study

CEOs confident about success in personalization

The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.

Corner Office

Corner Office Shifts: Executive shuffling at Brown-Forman

A round-up of senior-level changes you may have missed.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

Home Depot

Home Depot shows the pains and gains of DIY

The home improvement retailer moves beyond humour in a new campaign for the Quebec market.

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Up to the Minute: Powershifter names new director

Plus, National Public Relations makes six promotions and Mansfield wins Kanetix.

Lequipeur

L’Equipeur renews push for casual wear in Quebec

Mark’s French counterpart turns to influencers in the second iteration of its “Equipe pour tout” platform.