Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
Doritos

Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

nimby1

Check it out: A Toronto non-profit rattles residents

A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.

Kerr

What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

_MG_6628_flat

What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

Riviera Pot 1

Waste not, want not

Why brands are riding the wave of conscious consumption.

takenote_1

Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

wish fountain

BMO banks on wishes

For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.

shutterstock_86898862

Infographic: In the mood for a new car

More than a quarter of Canucks are in the market, with one fifth looking to billboards to help them make a decision.

MOYlogo1

2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

christinecropped

Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

pingpong-00382-ginger-paddle

Season’s greetings from adland, part two

Gingerbread ping pong and a Santa-summoning app land in our second collection of this year’s holiday cards.

klicksanta

Holiday greetings from adland

From rebranding Santa to creative advent calendars, here’s a few ways agencies got into the spirit of the season.

Screen Shot 2016-12-05 at 9.34.35 PM

Stimulant’s gift guide for creatives

From robot bartenders to WiFi-boosting lightbulbs, we’ll help you find the perfect thing to put under the tree.

goals

New beginnings call for new brands

Sampler looks at how New Year’s resolutions have an effect on shoppers and their buying decisions.

Copied from Stimulant - giftvertising

Check it out: Air Canada drops in on dinner

The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.