Jennifer Horn

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Articles by Jennifer Horn

Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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To 150 years of diversity

Managing editor Jennifer Horn on what it’s like to be an outsider in Canada (and the grocery aisle).

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Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.


Shopper Innovation Awards: Reframing the issue wins new patrons

World Vision shows off what water can do.


Shopper Innovation Awards: Reinvention through brick and mortar

The Yellow Pages and Harley-Davidson set up shops to change their brand image.


Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.


Check it out: A Toronto non-profit rattles residents

A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.


What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.


What about the planners?

Managing editor Jennifer Horn on why investing in strategy makes sense.

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Waste not, want not

Why brands are riding the wave of conscious consumption.


Brands celebrate Valentine’s Day

A collection of campaigns that commemorate love in all of its forms.

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BMO banks on wishes

For its bicentennial, the brand has unveiled a 17-foot “wish fountain” that merges the digital and physical world.


Infographic: In the mood for a new car

More than a quarter of Canucks are in the market, with one fifth looking to billboards to help them make a decision.