Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
SIA-623x350

Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.

Strategy Awards sign

Calling all strategic thinkers

Work that solved complex problems can now be entered in the 2018 Strategy Awards, which opens with three new categories.

Hero_SM1

Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

Strategy Agency Final

A snapshot of the agency landscape

Leaders weigh in on time constraints, business priorities, job satisfaction and more in our annual survey.

Keeping it CA Spot

The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

1b

Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

1Z0A2070crop

2018 MOY: How to hack it on the global stage

HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.

Paul Lavoie breakfast

One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

Paul Lavoie breakfast

To Beau Lake we go

One year in, Beau Lake is looking to expand its product line beyond paddleboards.

IMG_7037

Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

Echo and Echo Dot AG

OK brands, are you ready to find your voice?

Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.

???????????????????????????????????????????????

Last day: Vote on the 2018 Marketer of the Year

Sept. 29 is the last day to vote and also weigh in on the state of the industry in our annual survey.

Screen Shot 2017-08-01 at 10.48.21 AM copy

CIBC, then and now

150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.