jhorn » strategy

Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
GrandPrix_Huggies

Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

marketingawardsmcrop

2018 Marketing Awards Shortlists: Advertising

The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.

marketingawardsmcrop

2018 Marketing Awards Shortlists: Craft

The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.

Marketing2_1494003475_big

2018 Marketing Awards Shortlists: Public Service

The third batch of finalists has been released, with winners in the non-profit arena picking up medals at the gala next month.

marketingawardsmcrop

2018 Marketing Awards Shortlists: Design

The second batch of shortlists are revealed, with the winners announced at the gala on May 31.

strategy_final_red

A long ways to go

Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.

Marketing2_1494003475_big

2018 Marketing Awards Shortlists: Multicultural

Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.

Screen Shot 2018-02-28 at 4.56.20 PM

Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

Screen Shot 2018-02-26 at 11.19.30 AM

Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

Tags With Impact Image 1

Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

commongroundcrop

Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

Prickly copy 2

Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

EDIT Image 5

Cause for design

How clever visual design helped three non-profits communicate their missions.

Sneaky Like Pete 1

Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.