Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.

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Cannes Digest: How is Canada faring so far?

A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.

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Cannes 2018: Canada misses the mark in Health

The country left Monday’s gala empty handed, but there are some lessons to be learned from this year’s Grand Prix.

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

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Eight Health Lion noms for Canada

Cossette, John St. and Grey are in the running for a Lion across categories that span fundraising and brand-led education.

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Comparing notes & thriving on chaos

Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Out-of-the-box targeting tactics

How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.

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Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Best Buy morphs into your tech curator

How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.

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Going direct to donors

An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.

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Embracing the starting position

How Huggies connected with new moms and took home an SIA Grand Prix.