Jennifer Horn
The view from the marketing department
Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
2018 MOY: How to hack it on the global stage
HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.
One great ride
As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.
2017 Agency of the Year winners
A look at the insights that drove success for this year’s top shops.
To Beau Lake we go
One year in, Beau Lake is looking to expand its product line beyond paddleboards.
Who won at the 2017 Strategy Awards?
Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.
OK brands, are you ready to find your voice?
Managing editor Jennifer Horn on how to avoid creating content that gets lost in the voice ether.
Last day: Vote on the 2018 Marketer of the Year
Sept. 29 is the last day to vote and also weigh in on the state of the industry in our annual survey.
CIBC, then and now
150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.
Here are the 2017 Promo! winners
The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.
Strategy Awards shortlists unveiled: part two
Here is the second group of shortlisted work for this year’s insights-focused competition.
Strategy Awards shortlists unveiled: part one
Here is the first batch of shortlisted campaigns for this year’s awards recognizing insights-driven work.
Making TV mass again
Managing editor Jennifer Horn on fall TV’s nostalgic wave.
