Jennifer Horn
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
2018 Marketing Awards Shortlists: Advertising
The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.
2018 Marketing Awards Shortlists: Craft
The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.
2018 Marketing Awards Shortlists: Public Service
The third batch of finalists has been released, with winners in the non-profit arena picking up medals at the gala next month.
2018 Marketing Awards Shortlists: Design
The second batch of shortlists are revealed, with the winners announced at the gala on May 31.
A long ways to go
Editor Jennifer Horn on the less-discussed ways technology could impact the future of marketing.
2018 Marketing Awards Shortlists: Multicultural
Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.
Marketing on a grand scale
To wow crowds and drive engagement, sometimes bigger really is better.
Let’s get integrated
These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.
Mobilizing Canadians
Using digital platforms to bring communities together for worthy causes.
Riding the branded content wave
Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.
Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
Cause for design
How clever visual design helped three non-profits communicate their missions.
Big (biometric) data
Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.
Rethinking social apps
How three brands delivered messages by tweaking the common approach to popular platforms.
