Jennifer Horn
Comparing notes & thriving on chaos
Editor Jennifer Horn on how the dissolving borders between digital and physical retail is making some brands stronger.
Rethinking retail engagement
How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Combining tech and shopper marketing
How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.
Out-of-the-box targeting tactics
How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.
Best Buy morphs into your tech curator
How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.
Embracing the starting position
How Huggies connected with new moms and took home an SIA Grand Prix.
Nescafe mimics the coffee shop
The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.
2018 Marketing Awards Shortlists: Advertising
The final list is revealed, with contenders vying for an “M” award in categories spanning film, radio, press and more.
2018 Marketing Awards Shortlists: Craft
The finalists for the competition’s first standalone category celebrating Canada’s best production work is announced.
2018 Marketing Awards Shortlists: Public Service
The third batch of finalists has been released, with winners in the non-profit arena picking up medals at the gala next month.
2018 Marketing Awards Shortlists: Design
The second batch of shortlists are revealed, with the winners announced at the gala on May 31.
