BBDO strengthens its C-suite
A big focus for the shop today is content and data, with changes being made to drive that.
Check it out: Hershey’s speedos and dancing detectives
Oh Henry plays a game of “would-you-rather” in a bizarre campaign from Anomaly.
Take a walk on the dessert side
Snack bars don’t scream “after dinner treat,” but that won’t stop Fibre 1 from tackling the evening.
Check it out: Bell builds some unusual parallels
The telco shows how its wireless network is like having all the right puzzle pieces.
Credit trumps cash in consumer spending report
Canadians (though not Albertans) are also purchasing more, according to Moneris’ quarterly report.
Check it out: A clever phone hack
The Ministry of Transportation goes back to basics to stop texting and driving.
Two scoops, with a side of millennial marketing
Haagen-Dazs has changed its tune to hone in on the youthful gen.
RBC’s deeper dive into film
The brand’s marketing evolves with new doc spots featuring Team RBC golfers sharing the sport’s challenges.
Check it out: McDonald’s secret lives
The QSR helps promote The Secret Life of Pets with its latest Happy Meal push.
Special K makes cravings look good
Real women dig into the brand’s Fruit Crisp bars in an informal and public photo shoot.
Who are the most trusted retailers online?
Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
Optometrists ask for a rest
A new campaign from Ontario’s professional association highlights the risks of so much screen time.
‘#LikeAGirl’ keeps on playing
Always’ newest spot pushes girls to stay in the game.
How did Canada fare in Cannes?
See the final awards tally for 2016, plus a look back at our coverage from the festival.