Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

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Kinetic hires former Michael Kors exec

Damon Sloane joins the design and tech firm in a role focused on helping clients drive retail innovation.

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Who’s in the running for a Shopper Innovation Award?

The jury has picked the finalists for this year’s awards program, with the winners announced on April 30.

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Calling all strategic thinkers

Work that solved complex problems can now be entered in the 2018 Strategy Awards, which opens with three new categories.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

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A snapshot of the agency landscape

Leaders weigh in on time constraints, business priorities, job satisfaction and more in our annual survey.

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The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

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Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

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2018 MOY: How to hack it on the global stage

HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.

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One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

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Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.