Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
YVR

Around Vancouver airport in 80 days

YVR commemorates its anniversary with a social media contest, with the winner living at the airport.

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BrainTrust gives cash for sporting helmets

The community org sponsors heads in a campaign, developed by Taxi, to motivate youth to cover theirs up.

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CIL paints a manly promotion

The brand targets a younger demo with a campaign that renames its colours.

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Ubisoft strums real guitars on tour

The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.

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Canadian Cancer Society takes tan-free pledges

The non-profit organization targets men and women aged 15 to 29 with a new experiential and digital campaign.

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Mobilicity’s rebrand enters outer space

The wireless provider switches its strategy with a new campaign introducing alien mascots.

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Maxwell House brews optimism in Toronto

The coffee brand’s latest Optimism Cafe aims to create a positive emotional connection with 35- to 45-year-olds.

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Ottawa Tourism promotes non-political parties

The tourism co looks to change perceptions of Canada’s political capital with a multi-platform campaign that highlights its vibrant urban landscape.

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Video: Understanding Youth with storytelling and games

Strategy talks with the presenters at the 14th edition of the youth marketing conference in Toronto.

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Q&A: MUCH MTV’S CHRIS UNWIN

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MICROSOFT BATTLES IT OUT

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Telus critters want your vote

The mobility company is giving Canadians their say in selecting a spokescritter for the brand’s back-to-school campaign.

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Two Oceans shows off its South African heritage

The winery launches a new multimedia campaign in an effort to capitalize on Canadians’ growing interest in the category.

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Dynamite blasts onto mobile market

The clothing retailer is offering fashion-conscious Canadians a discount shopping experience with it’s new QR-code based app.

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MasterCard goes digital with Xbox Live

The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.