Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
raisingtheroof

Raising the Roof wants to make you look good

The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”

KoodoFriendswithBenefits

Koodo’s unique take on travel rewards

The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.

MolsonM

Molson M’s artsy new positioning

The Molson Coors brand gives itself a different identity, launching a TV spot to stake a unique spot in the beer market.

CanadianTire

Canadian Tire finds a reason to stay indoors

The retailer shows consumers how its new line of fitness products can keep winter off their back.

CdnDirectInsurance

Canadian Direct Insurance keeps advertising simple

The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.

Fido

The Verdict: Fido’s successful casting call

With thousands of entries and millions of votes cast, the brand made a star out of a little dog named Speedy.

Educalcool

Éduc’alcool goes big with moderation

The Quebec-based organization has rolled out an extensive multi-platform campaign aimed at getting people to understand their alcohol limits.

PrairieMilk

The Verdict: Prairie Milk gets it going

The Prairie Milk Marketing Partnership shakes up its strategy with an online contest designed to get kids motivated.

KFC

International: KFC gets together with its fans

The Australian arm of the QSR launches a border-crossing contest to bring Facebook friends together.

CanadianPacific

Canadian Pacific launches a new brand platform

The railway brand launched its first campaign in 20 years during the 2012 IIHF World Juniors tournament.

Toyota-Scion-iQ-300x194

Toyota’s Scion iQ goes to the big screen

The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.

Nissan

AToMiC: Nissan puts out a casting call for innovative thinkers

The car brand launches an interactive campaign that has Canadians creating its next TV commercial.

LCBO

LCBO brings back the elephant

The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.

Parlotones

Marketing a band 101

The people behind South African indie band The Parlotones talk about working with KFC, Volkswagen and even a winemaker.

staples

Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.