Jennifer Horn

Contact Jennifer by sending an email to jhorn@brunico.com

Articles by Jennifer Horn
vaseline

Vaseline gets a grip with men

The Unilever brand launches its new male-focused product line with an experiential stunt and online ads.

PanAm

Fall TV: Pan Am targets travellers

Faux flight attendants infiltrate Canadian airports to create buzz about the CTV show.

philips

Philips takes its shaver to school

The electronics brand goes on a cross-province tour of university campuses to target a young male audience.

vice

Vice Media marries its online content

The mediaco combines its online magazine with its video site to create Vice.com.

CdngeographicShell

Canadian Geographic and Shell go on an energy diet

The magazine and petrol company launch an online contest that challenges families to reduce and reuse.

kraftwhatscooking

Kraft shows What’s Cooking online

The food and beverage brand has launched an interactive online recipe book on its YouTube page.

Garage

Garage asks consumers to get louder

The Groupe Dynamite brand promotes its denim via an online video contest targeting teenage girls.

virginradio

Virgin 95.3 amps up its OOH

The Vancouver radio station is using real-time RSS feed billboards that display song titles exactly when they play.

Quaker

Quaker launches charitable game

The PepsiCo brand plays with consumers on Facebook to feed hungry Canadian families.

dietcoke

TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.

champagne

TIFF: Champagne Perrier-Jouet toasts beauty

The luxury brand targets 25- to 50-year-old females with a TIFF photo exhibit and lounge.

Lindt

TIFF: Lindt shares its secret

The Swiss chocolate brand plans to reveal its truffle-making process during the film festival.

contagion

Contagion infects Toronto

Warner Bros. Canada takes a “viral” approach to marketing its newest sci-fi film.

HMV

TIFF: HMV features its digital platform

The retailer plans to put a spotlight on its online store during this year’s fest.

Tiffloreal

TIFF: L’Oreal follows the trends

The first-time sponsor of the film fest reveals its promotional plans.