Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
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The mind of the modern shopper

BrandSpark’s Canadian Shopper Study shows that despite gains in the desire for innovation, value is still king.

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A shiny new PR shop launches

Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.

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Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.

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Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.

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A new recipe for drug awareness

Learn how to spice up your boring old party drugs with Toronto Crime Stoppers’ new cooking show.

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Toronto Humane Society swaps expectations

Trend alert: The animal shelter is the latest cause to jump on the fake-out train, showing off its new “service” that lets folks trade in puppies when they’re no longer wanted.

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Grip names managing director

John Miller has been promoted as the agency looks to continue its growth and attract new business.

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How Bell has refined its plan to fight stigma

What’s changed for this year’s “Let’s Talk” campaign and how it’s influenced the telco’s CSR strategy.

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Connected everything gets polished at CES

How has the internet of things evolved for 2015, and which companies have new toys to show off?

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What’s so special about Swiss Chalet?

A look at how the iconic restaurant chain’s new creative platform aims to build upon its own unique culture.

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Driving awareness, literally

Tim Hortons’ latest campaign started as a stunt, shifted into a focus group and acted as a sampling session before finally becoming a TV spot.

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Canadian Tire opens doors for youth hockey

What the retailer learned from its Olympic success and how it applied it to the World Juniors.

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Executive shuffle at Acosta Mosaic Group

Several execs will take on additional roles as Aidan Tracey prepares to depart the CPG- and retail-focused agency.

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Retail will be strong in 2015, except for cars and gas

Sales are projected to grow by 4.9% this year, although some sectors will perform better than others.

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Why BCP merged with Publicis Montreal

The two Publicis-owned shops didn’t want to be in competition, according to agency execs.