Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
Nissan

Nissan gets in the mud

Why the brand has veered away from exclusively featuring winter weather in its new creative.

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KD dives into a new creative platform

“Cheese the Moment” forgoes experience-obsessed millennial marketing to position the brand as familiar and comforting.

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Up to the Minute: Klick Health makes three senior hires

Plus: 180LA picks up two Canadian ex-pats and more news you might have missed.

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Canadian ads we’ll see during the Super Bowl

A look at the commercials, new and old, that millions of us will see during the game on Sunday.

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Manulife appoints first Canadian CMO

Former Tim Hortons marketer Glenn Hollis joins the company to build its brand and integrate its marketing in Canada.

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Just Eat delivers a local message

A new Canadian brand platform centres on why it’s better when someone else does all the work.

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Budweiser lights up the hockey world

A giant Goal Light is the latest bold execution the brand will launch during the Super Bowl.

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Consumer trust is growing (for some)

Edelman’s Trust Barometer shows a disparity between how privileged Canadians and the general public view businesses.

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Check it out: Do you like being watched?

Canadian Journalists for Free Expression show the downside of an anti-terrorism bill.

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Lowe’s to buy Rona

What the $3.2 billion deal might mean for competitors in the home improvement space.

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Experiencing the ‘BMO Effect’

A new brand platform adds some humour to the bank’s focus on the “human touch.”

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Rethink adds to its leadership

The agency names three new partners along with new hires as it continues to grow.

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Tank breaks 100-employee mark

The Montreal agency is now one of the 10 biggest in Quebec after making 30 hires over the past six months.

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Home Hardware realigns marketing team

Former Cara COO Rick McNabb will lead the recently reorganized, sales-focused department.

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Has the sharing economy impacted spending habits?

A new study reveals how services like Airbnb have facilitated the millennial desire to spend on experiences over products.