Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
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A new standard for store brands

Private label share in Canada is above the global average as consumers’ appreciation of their value and quality grows.

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Are retailers missing what shoppers really want?

Improving in-store experiences with mobile may be on retailers’ radars, but a Deloitte survey suggests there’s no overwhelming consumer demand for it.

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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Inside MasterCard’s gift-giving plan

What’s more “priceless” than kids unwrapping toys on Christmas? The credit card co jumps on the giftvertising trend.

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The problems of an all-or-nothing mindset

A new study from NABS shows marcom staff are overworking themselves due to the demands of the industry.

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Gallop Labs bursts out of the gates

The mobile marketing analytics startup gets full-time leadership after a $2 million round of funding.

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Trio of new titles at Zulu

The agency promotes a creative pair as its new ACDs and brings in a veteran design director.

The CASSIES countdown begins

Who made the 2015 CASSIES shortlist?

Check out which brands and agencies will compete for the effectiveness Gold, Silver and Bronze prizes in February.

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Inside RBC’s holiday plans

The gift-vertising trend continues: To promote its rewards program, the bank dished out a massive snowman and a garage full of presents.

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CIBC says relax

The bank’s strategy to reach travelling crowds includes sleep pods and manicure stations.

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Telus puts Canadians ahead of its products

Why the telco is pushing messages instead of products in three national campaigns heading into 2015.

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Who wins the ad popularity contest?

Two homegrown spots made the cut for this year’s most-viewed spots on YouTube.

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OgilvyOne recruits on Instagram

Can you give feedback to a creative idea in less than 15 seconds? Then the agency wants you.

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The (virtual) reality of oil shipping

The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.