Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
cancervid

Smoking (still) stinks

The Canadian Cancer Society peels back the fruity curtain on flavoured tobacco.

Gold_Pencil

One Show adds Canadian jurors

Four Canadian agency creatives and one graphic artist will help decide the winners of the international creativity awards.

rving

Putting the wild in childhood

A new creative platform from Go RVing reminds overbearing parents to give their kids a little freedom.

shutterstock_210976834

Casting a Halo on non-profit work

A new consultancy from a sector veteran will provide objective strategy and agency resources to non-profits.

shutterstock_139696714

Infographic: Finding a financial future foothold

Canadians are cautious about their finances and using tech, but there are ways banks can build that trust.

shutterstock_133532750

MSLGroup hires an SVP

The firm taps Caroline Murphy to expand its lifestyle business and bring expertise to paid digital and social.

gatoradesledge

Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

TheNewHive

The Hive’s buzzy new hires

New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.

shutterstock_170123108

Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

IMG_008

Pound & Grain lands in Toronto

With more RFPs coming out of Toronto and more clients with national footprints, the Vancouver shop opens in the Big Smoke.

shutterstock_171934439

Target to discontinue Canadian operations

Despite a big initial marketing push, the retailer will shutter its 133 locations amid empty shelves and heavy competition.

shutterstock_133259828

The mind of the modern shopper

BrandSpark’s Canadian Shopper Study shows that despite gains in the desire for innovation, value is still king.

Shine PR

A shiny new PR shop launches

Toronto-based Shine hopes to attract lifestyle brands, and will work with partner agency Tag’s existing clients on PR needs.

hockeyville

Kraft hits close to home

To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.

shutterstock_232372753

Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.