Lowe’s helps consumers go hands-on with VR
The retailer is piloting a new, DIY-focused version of its Holoroom as part of its mission to embrace innovation.
Canadian Cannes jury members revealed
Eight local industry pros are among those deciding this year’s Lions winners.
Critical Mass names first global chief client officer
Amanda Levy takes on the role as the agency announces a number of senior promotions.
Tourism Nova Scotia slows down
The organization gets more strategic as it aims to attract advocates for the province.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year’s ranking.
Anomaly partners with Montreal’s Mith Media
The agency strengthens its connection to Quebec and adds digital media and influencer expertise to its talent pool.
Check it out: A ‘Rolling Snow Report’ from Whistler
The execution showed rain-soaked Vancouverites how much snow they’d find just a short drive away.
GoDaddy ups its product game
The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.
Check it out: WestJet ‘rebrands’ as Canada Air
The airline pokes fun at its competition and Canada 150 ads in an announcement suspiciously close to April 1.
Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.
Jan Kelley launches incubator
Housed at Communitech, the digital agency wants to help clients get innovations off the ground faster.
IKEA gets into the connected home
A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.
Ogilvy names new creative leadership
As its restructuring begins to take shape, the agency brings on Brian Murray to be its new CCO in Canada.
Price rules in store, but convenience is king online
A PwC report shows how new platforms have impacted what consumers look for in a shopping experience.
Blast Radius hires CCO
Former DDB chief creative Kevin Drew Davis will lead the digital agency’s offering across three offices.