Josh Kolm
Aurora promotes ‘dried flowers’ this Valentine’s Day
The first in-store promotion for the AltaVie brand aims to give couples the chance to explore cannabis intimacy.
Maple adds to leadership ranks
CCO Jason Cowell is among four hires as the multicultural agency picks up AOR work with Porsche and AmEx.
CloudRaker expands in Toronto
New design director Ian Matheson is among the several hires made across practices at the agency.
Publicis Groupe reports lackluster Q4 growth
The holding co is committed to its “Power of One” model and investing in Sapient as it prepares for a “bumpy ride.”
Rexall brings M&M to its frozen aisle
The drug store is diversifying its food offering while giving the Food Market access to urban customers.
What are Canadians’ favourite new products?
BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.
Health Canada proposes new rules around vaping ads
The rules would heavily restrict where ads could appear in an effort to curb use among teens and youth.
Central Station continues to grow
New creatives and a strategist are among the most recent additions at the design-driven agency.
Sunrise Records acquires remaining HMV assets
The Canadian record store chain extends its reach into the U.K. with roughly 100 stores.
ICA calls for boycott of YMCA Canada RFP
The non-profit claims the nature of the assignment makes a budget difficult to provide and that spec work is not required.
How did Canadians react to this year’s Super Bowl ads?
Research shows that Budweiser’s sustainability message ranked particularly high on likability.
Cossette picks up branding work with Kabam
The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Collective Arts to enter cannabis-infused beverages
Collective Project Limited intends to bring the brewer’s focus on art and creativity to the category.
How PepsiCo is ramping up awareness for Bubly
The CPG enlists Michael Buble in a Super Bowl spot to get more Canadians to know about its new sparkling water brand.
