Josh Kolm
Rudsak picks new AOR
Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.
Made in Canada matters to overseas consumers
A PwC survey of international shoppers shows leaning into a brand’s Canadian roots could help them expand into new markets.
2019 Brand of the Year: Loblaw zeroes in on shoppers
How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.
How creative leaders are adapting to new tech
A poll of advertising and marketing managers reveals the barriers to integrating things like AI into their teams.
Adidas turns transit passes into scratch cards with AR
An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.
Bleublancrouge expands its leadership in Toronto
ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.
Canopy Growth acquires majority stake in BioSteel
The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.
Loblaw unites around Thanksgiving
A new effort in the grocer’s “Food Lovers Unite” platform brings its private label brands to the table.
MediaSmarts brings back the ‘House Hippos’
The non-profit relaunches a much-loved PSA as part of a campaign to educate children about online disinformation.
Cossette adds three VPs to strategy leadership
The agency hires Nancy Beattie and Debra Kavchak-Taylor, while giving Fernando Aloise a promotion.
Forever 21 to close Canadian locations
All 44 stores will shut down as part of the fast fashion banner’s bankruptcy filing, moving its focus to the U.S. and Latin America.
Canadian retail growth continues to stumble
Uneven sales across categories have led analyst Ed Strapagiel to predict gloomy results for the rest of 2019.
CIRA brands people without ‘.ca’ websites as traitors
The organization’s first TV campaign leans on national pride to steer business owners away from “.com” websites.
No Fixed Address adds new CDs, ACDs
Creative directors Rena Hula and Martin Szomolanyi are the latest additions, made in response to expanding business.
Tech in Action: Using AI to defy biases
To bring food insecurity closer to home, Feeding America turned 1,000 images into a photo of one person.
