Lg2 Toronto hires first VP of strategy
Keith Barry joins the agency to bring on-the-ground leadership to an expanding client roster.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.
Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.
Diabetes Canada strikes a new path
The organization rebrands and launches a new platform to invigorate its messaging and mission.
Chefs Plate delivers its first TV ads
The meal kit subscription startup turns to traditional advertising to reach a new customer base.
Cannes announces changes to Creative Effectiveness
Five new categories aim to recognize more regional, cause and client-led campaigns that drove business results.
Zulu Alpha Kilo gets its first U.S. client
The agency has been named AOR for connected home platform Wink as it aims to build momentum south of the border.
H&R Block fights for payback
A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.
Ontario’s well-timed message
The government’s new spot debuts earlier than intended to put a spotlight on diversity.
Marriott redesigns app for deeper customer experience
Ease of use and personalized suggestions turn the hotel’s mobile experience into a “personal concierge.”
The best new bots
Domino’s, Slack and CoverGirl are beginning to prove chatbot hype may be deserved.
Juniper Park\TBWA booms
The agency has added over 30 new faces, including two VPs, since November.
Mazda turns heads
An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.