Brita uses VR to show the impact of clean water
How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.
Budweiser’s new approach to owning goals
The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.
Erasing Alzheimer’s from the scene
How one B.C. organization is literally putting money to work to eliminate the impact of the disease.
Bob strengthens creative team
The Montreal agency has added a pair of art directors and a pair of designers.
APG names first executive director
Why the planning organization has gone beyond volunteers to reach its goals.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.
Is machine-powered creativity possible?
StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.
Salesforce smartens up its AI capabilities with IBM
A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.
The Contenders: Creativity for a cause
Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.
Ones to watch from the Canadian Startup Awards
The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.
Promo! Awards 2017 jury revealed
Check out the industry experts judging the best in brand activation.
The Contenders: Tech that packed a punch
Our look at this year’s award show hopefuls continues with work that used technology to bring insights to life.
Omnicom brings Omniwomen to Canada
The holding co’s program will look to support the development of current and future female leaders across its agencies.