Josh Kolm
L’Oreal releases its UV-tracking wearable globally
A new sensor for La Roche-Posay adds a hardware component to the beauty giant’s brands-as-a-service strategy.
The big takeaways from Amazon’s hardware event
The company is extending the reach of Alexa and Ring, though new privacy features don’t address some major concerns.
Leo Burnett Toronto added to Samsung’s agency roster
The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.
McDonald’s puts Beyond Meat on the menu
A handful of Ontario restaurants will be the first to test demand for an exclusive plant-based burger.
Familiprix to cut back sales of plastic bottled water
The pharmacy banner begins rolling out environmental initiatives, saying peoples’ health is tied to the health of the planet.
City of Toronto burns its ads
A fire prevention campaign aims to show how fast unattended cooking can lead to disaster by torching things surrounding it in out-of-home and digital.
Rick Hansen Foundation’s message goes everywhere
A new TV spot adds more reach to a year-long campaign to get Canadians to be more aware of accessibility.
Lg2 hires second leader for brand content team
Martina Djogo has been hired as content chief to help lead the growing team.
Budweiser is hiring someone to watch hockey
The brand is kicking off its new “Lay It On The Line” campaign by bringing a “chief hockey officer” (and their friends) on board.
Canadian seniors want more tech in their lives
A survey shows the areas where demand is greatest for digital tools and services among those over the age of 65.
North extends reach with virtual try-on tool
The smart glasses company is looking to provide remote fittings to expand the market for its Focals smart glasses.
Tourisme Montreal launches an AI travel assistant
A conversational platform aims to guide visitors through the experiences available to them on a trip.
Super C runs a contest your kids will hate
The discount banner put the focus on its produce and seasonal offerings by letting customers win broccoli.
MLSE’s Shannon Hosford to receive ACA Gold Medal
The company’s CMO will be recognized at the Strategy Awards for her achievements over the last 19 years.
How brands are participating in the climate strike
Unilever, Lush and Burton are among the companies that are closing stores and donating space to the cause.
