Burning Questions: What is AI’s impact on engagement?
SAP Hybris’ Jamie Anderson answers how AI is going to change media consumption and how advertisers should prepare.
Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
How a Montreal fintech hub would benefit banks
A new report from EY suggests a few steps could turn the city into one of the sector’s biggest players.
Destination Canada names two new agencies
Ogilvy & Mather and Cossette will split the strategic marketing assignment for the national tourism organization.
Which brands are building strong relationships?
Banks and airlines perform better than expected, plus other new research findings.
Reframing issues, changing minds
Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.
Taxi named AOR for Beam Suntory
The agency will provide creative and strategy for the company’s portfolio of spirits brands, including Canadian Club.
Telus assembles a team of storytellers
The telco moves into online docs that highlight the social causes it champions.
RBI acquires Popeyes
The Tim Hortons and Burger King parent company extends its reach into the growing chicken market.
Sonnet keeps its head in the clouds
A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.
Behind Red Urban’s burger collaboration
Creative director Christina Yu on how the agency worked with Omnicom’s dedicated McDonald’s unit on its first campaign.
Lg2 Toronto hires first VP of strategy
Keith Barry joins the agency to bring on-the-ground leadership to an expanding client roster.
The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
PayPal acquisition extends reach into bill payments
The digital payment giant acquires Vancouver-based Tio for $304 million.
Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.