Josh Kolm
How do travel preferences impact brand loyalty?
Rewards programs are less important than quality of accommodations and service, a Facebook survey finds.
Diamond launches PR offering
Wendy Bairos will lead the new offering as the agency adds to its “centre of excellence” model.
NFL Canada picks Publicis
The agency will lead digital and experiential campaigns to celebrate the league’s 100th season with Canadian fans.
Disney hires Helen Pak
The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.
Grolsch gets conversation flowing with film buffs
The beer brand extended its TIFF sponsorship into nearby bars with a movie-themed card game.
Lift & Co. launches a cannabis data platform
The review site is using its consumer data to give brands a one-stop source for insights.
Tech in Action: Coca-Cola creates harmony with AR
Scanning a can triggers an interactive story related to the brand’s positioning of bringing people together.
Consumer concerns about the risks of AI persist
A report from TD shows Canadians believe the tech is being developed too quickly and want more control over their data.
Ray grows its ranks
Five new team members, including ACD Jeff McLean and former Johnson Insurance marketer Tracy Russell, join in response to new business.
Outside Thinkers says sorry on behalf of Canada
A fake government ministry apologizes to the world for the country’s failure to meet its environmental obligations.
Giant Tiger launches a loyalty program
As the discount retailer continues to expand, it turns its attention to learning more about how its customers shop.
Maple Leaf names new lead marketer
Casey Richards takes over from Adam Grogan, who has moved into a new role in the company’s plant-based division.
Gillette and TerraCycle start razor recycling program
The P&G brand will let people send in used razors from any brand and convert them into charitable donations.
Cannabis producers are failing to stand out
A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.
Many Canadians value data security more than money
A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.
