Ogilvy & Mather announces global restructuring
A number of structural and leadership changes look to consolidate the network’s sub-brands and improve efficiency.
Canadians lukewarm on sharing data
A new report suggests Canadians are among the most reluctant to share personal info, even if it comes with benefits.
Cartier adds new CD
The Montreal agency has hired Sylvain Thomin to lead its creative department amidst new business wins.
Atomic AI offers to make content marketing smarter
The learning platform analyzes and edits content so it will better engage target consumers.
Tech In Action: Tostitos fights drunk driving
The chip brand creates a bag that will tell you if it might be better to take an Uber home, and then help you call one.
Olympic Committee tech deal invests in athletes and fans
The organization teams up with analytics giant SAS to help with both athlete performance and its fan engagement.
Check it out: A Bloody Mary picks a winner
Svedka Vodka helps football fans predict the playoffs with a seemingly psychic cocktail.
How Bell is keeping the momentum going for Let’s Talk
This year’s campaign puts a spin on a creative format and uses more social media channels.
Nissan aims for a superior sequel
The newest “Conquer All Conditions” spot brings back a familiar adversary for the 2017 Rogue.
Advocacy group calls out McDonald’s over nuts
A full-page ad and petition campaign from Food Allergy Canada aims to get the QSR to rethink changes to its allergen policy.
Manchu Wok hits the courts
A partnership with the NBA for a Chinese New Year contest continues a more brand-focused approach for the QSR.
Audi names Taxi AOR
The agency returns to the automotive category after winning an RFP for the luxury brand.
Red takes off with NewLeaf Travel
The new, low-cost entrant to the air travel category is one of four new accounts recently picked up by the agency.
The Give Agency pops up in Toronto
For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.
The voice behind artificial intelligence
From a consumer perspective, the advancement of AI might be less important than how they interact with it.