SoFresh embraces its Canuck roots
A new campaign from the dairy alternative brand shows how it makes its U.S.-grown ingredients more Canadian.
Central Station caps off a year of growth
A dozen new hires have joined the agency in response to increased client demand.
Bleublancrouge launches BBR Studio
The agency’s new internal production studio will give it greater control of the creative process.
Calder Bateman wins Grand Clio
The agency’s provocative “HIV Tonight” campaign was the lone Canadian winner at this year’s Clio Health awards.
Tourisme Montreal apologizes in advance
The city’s tourism board is driving awareness for its 375th birthday celebrations by warning Torontonians about the noise.
A new leadership team at Publicis Montreal
FCB president Rachelle Claveau and Lg2 creative director Sylvain Dufresne will take the reins at the office.
Canadian Blood Services goes for the heart
A holiday campaign aims to get the organization on the same emotional level as other brands during this time of year.
Why ‘Made in Italy’ matters
The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.
Grey adds 11 in Toronto
The agency has a new client services director in addition to hires in creative and production.
Will Hyundai generate success with Genesis?
The company’s new luxury brand looks to compete in a crowded space by focusing on the consumer experience.
Valin suits up for trans support
A new online film from the Quebec tailor aims to set an example for parents of gender-nonconforming kids.
MSLGroup acquires North Strategic
The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.
Roots hits the skies with Air Canada
Inside the retailer’s holiday travel strategy.
The growing influence of Gen Z
A new survey suggests people under 17 already have a significant say in household purchase decisions.
Canadian retail slowed in third quarter
A new analysis also shows e-commerce has made up just a small percentage of total retail sales so far this year.