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Cossette Health joins forces with Highline Beta
The partnership looks to support the evolving model at the agency’s health-focused division.
Microsoft bets on Montreal AI
The tech giant acquires deep learning startup Maluuba and further invests in the city’s growing AI community.
Wealthsimple fights the mad financial world
The digital investing service strengthens its positioning as a haven for simplicity with its second mass campaign.
RBC looks beyond financial gain
A new global brand promise for the bank’s Wealth Management group shows the social impact of strong planning.
Nissan brings new signage to the dealership
A new partnership aims to improve the customer experience and better leverage local insights.
Tetley seeks out balance
A TED Talk-inspired wellness event was the latest in an educational integrated campaign for the brand’s Ayurvedic line of teas.
KFC augments consumers’ hoop dreams
A new campaign and AR app targeting families aims to bolster the QSR’s partnership with the NBA.
Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
DDB names new leader in Montreal
Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.
Cheil hires new ECD
Michael Murray takes over the creative department as previous leader Nelson Quintal moves to a global role.
ICA calls for boycott of Toronto Zoo RFP
Canada’s ad agency association says the non-profit’s search is unfair, but the Zoo says it was caught off-guard.
Back page: Notes from the headline cemetery
Not every story makes the cut.
McCann Montreal adds new VP
Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.
Young Lions registration opens
Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.