Josh Kolm

Contact Josh by sending an email to jkolm@brunico.com

Articles by Josh Kolm
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Creating a collective voice of dissent

YWCA’s new campaign hopes to convince people that it’s okay to say violence against women is #NotOkay.

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Wearables on the rise

New survey data shows 18% of Canadians currently own a piece of wearable tech, with 20% looking to adopt soon.

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BMO’s advice you can use

The bank brings a slice of life to new online ads in a bid to make investment more approachable.

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How Canadians will shop this season

Gen Xers are more likely to use an app to shop than millennials, and other stats from Google’s shopping survey.

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Creating a Kayak for the pet-obsessed

Geoffrey Roche talks about finding ways outside of advertising to support his efforts to help dog owners.

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Jack Daniel’s creates some ‘buzz’

The liquor brand goes the charitable route to encourage sampling for its Tennessee Honey brand in Canada.

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BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

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Infographic: The power of print

More than 80% of consumers said they’ve read a flyer in the last month, and other stats from a new BrandSpark survey.

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Knitting up some holiday cheer

Tim Horton Children’s Foundation “yarn-bombed” its travelling truck as it sends #WarmWishes to disadvantaged kids.

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Growing local content in Quebec

As part of a pilot program, Metro is creating branded videos that put regional, family-owned food producers front and centre.

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Researching research

Using Google’s Consumer Barometer, we check out when and how Canadians investigate their future purchases.

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Taste of the Caribbean

Air Transat gave Torontonians a ride in a Cuban cab as part of its campaign to get Canadians into the sun.

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UNICEF’s out of the box strategy

Have you heard of “unboxing?” The children’s charity is tapping into the YouTube trend to promote the Survival Kits it sends to those in need.

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What’s your device personality?

Mobile phones aren’t just for keeping in touch anymore. Phones are becoming caretaker-like devices, helping us manage our day to day, and other findings from Microsoft’s latest screen research.

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Little supplement on the big stage

As Natural Calm hits the mass market, the brand ditched the “low-budget” and “hokey” spots in favour of a content deep dive.