Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

HHardware

‘Here’s How’ Home Hardware is tackling market shifts

Rick McNabb reveals the factors that shaped a brand positioning the company needed for the spring rush.

TamTam

Grey, Brad and Tam-Tam\TBWA make The Good Report

Check out the charitable campaigns called out by ACT and The Gunn Report.

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Internet of things tops PwC’s ‘Essential 8′ tech list

Canadian executives weigh in on the most influential (and money saving) emerging platforms.

Jonathan Litwack

National Public Relations enters the martech space

A bid to fill a gap among brands struggling to connect data and PR.

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Tech In Action: Expedia auditions hotels in VR

Searching for a place to stay may become a bit more hands-on.

ECommerce

Frank + Oak adds AI to improve customer recommendations

New machine learning software from Propulse is an integral part of a new customer subscription service.

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Equity as a CSR solution

A Canadian company is offering an easy charity program to fast-growing companies thanks to some VC know-how.

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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

SilvioLeonardi

Timex aims for the unexpected

Disrupted by massive competitors, Silvio Leonardi advocates for cautious innovation to find new customers.

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SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

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Home Depot kicks off spring with DIY know-how

A new campaign from Publicis positions the home reno retailer for a competitive season.

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Check it out: Protecting from a noxious killer

“The Silent Killer” PSA strikes back at carbon monoxide.

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Stanley Park craft brewer tweaks brand identity

Out with the lion and in with a broader look encompassing the Vancouver park that inspires the beer.

MinistryOfSupply

Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.