Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

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Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

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The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

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Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

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Consumers readying for a have-less future: survey

Havas’ latest global Prosumer study shows Canada’s slightly more optimistic about financial declines.

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Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

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The value of teaching resiliency (column)

Xerox’s Ernie Philip says corporate leaders need to teach their staff resilience to navigate change.

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Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

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The Quickfire with Hilary Zaharko

H&R Block’s VP marketing tackles nine burning questions about her experiences, advice and snack choices.

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Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.