Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
FindForce

Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

MartinSorrell1

CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

Kerr

Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

BestBuy1

Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

Balzac's Coffee Roasters Subscriptions

Balzac’s to go beyond word-of-mouth marketing

The coffee brand is turning to PR and influencer relations as its retail and cafe businesses expand.

BombardierTrain

McCann Montreal picks up Bombardier mandate

Transportation industry experts and rebranding gurus helped win the global assignment.

SIGNATURE by Shelley Alexanian-Shelley Alexanian-s new concept s

Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

Cantech1a

Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.

Cupid1

Check it out: Cupid sends couples to the movies

Cineplex is promoting its VIP in-seat service with new work from Zulu Alpha Kilo.

Keith

Check it out: A robot walks into a comedy bar…

SiriusXM has an AI-powered bot generating instant jokes to promote this year’s Top Comic competition.

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Tokyo Smoke’s sleek cannabis intro kit

Prescription pot users benefit from a new partnership from the upscale retailer and Aphria.

JolineMatika1

Joline Matika joins Republic as VP

The purpose-driven agency taps a KBS account leader to help it grow in Toronto.