Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
Doolan

Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

Craven Erin 1a

Inside 3M’s quest to be both big and fast

Erin Craven is reinventing her marketing department, using centralization and automation to catch up to customers.

OldNewTech-1

Fast Facts: Real-time reactions slowed by old world methods

Unconnected legacy systems and budget limitations are holding marketers back.

shutterstock_322448540

Pricing Solutions acquired by Iris

International shop sees high growth potential in pricing strategy and plans to seed its network with it.

mainLogo

Strategy Awards names its three co-chairs

Meet the industry pros leading the jury for the awards recognizing the best planning work in Canada.

Peter Petralia - 1

Modern Craft adds partner to expand consulting offering

Peter Petralia joins the Vancouver marketing consultancy to help clients’ marketing machines run smoother.

Executive

CMO average tenure dips again

After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?

AdRem2

The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

VieRose

La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

shutterstock_198169034

SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

portVancouver

Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

Chart-Up1

Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

Agropurscreener

The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

shutterstock_78881305

Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.