Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Gay Lea keeps it plain to find more cottage cheese fans

After finding success with flavoured snacks, Nordica Smooth is trying to expand its market yet again.

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Unilever sees big hiring changes thanks to online games

New analytical partners have automated the interview process and made it more efficient.

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Expect a boom in cognitive computing spending

Half of global CEOs expect to integrate it into business operations over the next three years.

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Business leaders are signing on to #GoSponsorHer

A social media challenge has attracted prominent executives keen to help women advance their careers.

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Rethink partner Dre Labre leaves the agency

No replacement is on the way yet, as three CDs remain in Toronto.

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Michael Kasprow joins Jackman Reinvents

The former BBDO Toronto CD wants to swim further upstream with clients.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Nature’s Way makes a play for grocery aisles

With big chains looking for more supplements, Nature’s Way formulates a new retail plan.

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Enercare’s data renaissance

An expanding company with legacy systems finds itself in the middle of a total tech overhaul.

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Fast Facts: The changing role of the CEO

KPMG’s latest CEO survey shows many are investing in an expanded personal skill set.

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Betsey Chung is TD’s new Canadian banking CMO

Chris Stamper shifts to a new executive role while a BMO vet joins the organization.

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Sun Life takes sustainability beyond the environment

For Melissa Kennedy, sustainability is as much about the company as it is about the earth.

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The Salvation Army’s hidden poverty tour

Tourists get an unexpected view of how the issue can go unseen in Canada.

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Courting the modern military woman

Ogilvy Montreal’s latest ad offensive for Canada’s Armed Forces dares potential recruits to be extraordinary.

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Alive makes an energetic mass market debut

The Nature’s Way multivitamin hits grocery shelves with its first big media buy.