Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
KarenHowe

Brand Doctors: Moving past #DeleteUber

Will an ongoing social movement wreak long-term damage for the disruptor company? Our experts have their say.

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Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

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Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

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Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

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Jon Finkelstein joins PwC as executive creative director

Formerly with Mirum, he joins the consultancy as its grows its digital strategy in Canada.

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Prepping for AI

Where decision makers are directing their resources in anticipation of machine learning’s increased importance.

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Auto sales projected to dip in 2017

Consumers may stay off the lot, according to Scotiabank economists.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.

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Hiring the right talent a big concern for 2017: survey

Conference Board of Canada report shows technology is outpacing HR departments in Canada.

Samsung Experience Store Grand Opening. November 20, 2015. Toronto, Ontario Canada.  (photo: Vito Amati)

Samsung selects Track DDB for CRM

The shop is tasked with steering data-driven strategies for the tech brand.

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Insights of the Week – Jager’s up-market moves

The most essential industry intelligence from the the past seven days.

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Habs’ farm team shows off its new colours

Lg2 designed the logo and uniform of a team vying for young hockey fans in Quebec.

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Ipsos’ most influential brands stable, except among Gen Z

A look at the annual ranking shows younger Canadians are thinking differently.

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Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

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Harley-Davidson will roar into downtown retail

Targeting crowded urban youth will present specific challenges to a company that built its brand on the open road.