Jeromy Lloyd

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Articles by Jeromy Lloyd

GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.


Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.


New fintech has yet to earn Canadians’ trust: survey

When it comes to trusting digital financial technology, Ratehub’s survey shows the older the product, the better.


Majority of execs aren’t seeing harassment: study

A new Canadian survey tracks how the C-suite perceives and deals with the issue.


BonLooks stays focused on the gap

How an eyewear design and retail upstart is building its brand in an industry of global goliaths.


The Quickfire: Under Armour’s Courtney Carlson

For its first time as an Olympic sponsor, the brand is showcasing new products for consumers and athletes.


Jean Richer joins Up Cannabis

The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.


Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.


Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.


Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.


Tech in Action: Shanghai’s AR-filled Starbucks

The giant new retail location lets visitors see inside the roastery’s operations and order from anywhere.


Fast Facts: Data woes slow marketing’s 1-to-1 shift

A new study shows Canadian marketers are moving to personalized communications, but data still proves overwhelming.


Saje extends community focus to social video

Company co-founder Kate Ross LeBlanc explains how building community can build business.