Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Corner office shifts: Meet the new boss at HBC

A round-up of senior-level executive changes you may have missed.

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Lift’s new CMO carries its founder’s vision forward

Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

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ATB’s next CEO will need to be part marketer

Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.

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Kirstine Stewart named president of TribalScale

The former CBC and Twitter Canada exec joins a growing biz tech firm with international ambitions.

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Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.

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Connected tech fights old-school thinking

Business leaders see where the future lies, but struggle to get their companies to invest there.

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Dino Bianco to take over as Kruger CEO

The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

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GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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New fintech has yet to earn Canadians’ trust: survey

When it comes to trusting digital financial technology, Ratehub’s survey shows the older the product, the better.

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Majority of execs aren’t seeing harassment: study

A new Canadian survey tracks how the C-suite perceives and deals with the issue.