Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tim Hortons’ plan for its multi-agency model

Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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Captain Morgan renews focus on the East Coast

Stories told around the bar position the Diageo brand as the ambassador of fun.

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The PROMO! shortlist has been revealed

The campaigns set to compete as the best activation and experiential work in Canada.

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Cannes Lions Digest: The record-breaking year

The final tallies, the final winners and final thoughts from inside the jury room.

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Oh Henry wants you to ‘crack a wrapper’

Some creative packaging and a social push kicks off a summer of millennial outreach.

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T1 names three new business leaders

Carlos Garavito, Ryan Hughes and Catherine Mass join the agency to keep it competitive.

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KPMG study shows where CEOs are investing in tech

The Internet of Things remains an investment priority for top-level executives.

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What going awards-free means for Publicis next year

How far will the ripples from the year-long spending hiatus go?

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Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Marketing money spurs Tim Hortons class action suit

After broad marketing layoffs, a group of franchise owners alleges RBI is misspending the brand’s marketing fund.

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Toronto’s trans youth show where their gender lives

The new wave of Toronto For All identifies diversity within diversity as part of a Pride Month campaign.