Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
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Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

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Elemental slurps up Chatime account

The expanding bubble tea franchisor goes looking for moments to win away from big-name coffee players.

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Cundari expands its relationship with Canada Bread

Expanding beyond its digital mandate, the Toronto agency is ready to dive into the bakery brand’s marketing strategy.

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Salary demands frustrating CIO hiring needs

Businesses looking to up their tech game face salary challenges in a market that favours job seekers over employers.

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Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

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CPG spending cuts hit WPP’s financials

The first half of 2017 brought sales and revenue bumps for the ad world’s largest holding company.

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DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

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Kraft Heinz Canada’s CMO departs as structure flattens

Brian Kerr’s near 19-year tenure covered two massive corporate shifts.

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Balzac’s to go beyond word-of-mouth marketing

The coffee brand is turning to PR and influencer relations as its retail and cafe businesses expand.

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McCann Montreal picks up Bombardier mandate

Transportation industry experts and rebranding gurus helped win the global assignment.

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Retail in brief: Canada Goose looks beyond our borders

Plus, a legacy Ontario brand tries a boutique approach and Montreal to welcome a new sporty shop.

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Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

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Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

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Cantech spends to escape a sticky ad situation

Lagging behind big-name brands in mass market advertising, the Canadian company readies its first TV and social work.