Jeromy Lloyd

Contact Jeromy by sending an email to jlloyd@brunico.com

Articles by Jeromy Lloyd
AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

Kijiji1

Kijiji makes it about the shake

Cloudraker uses a rockabilly classic for the online classified site’s spring campaign.

CanadianmoneyShutterstock

Consumers readying for a have-less future: survey

Havas’ latest global Prosumer study shows Canada’s slightly more optimistic about financial declines.

900px-Earth_Western_Hemisphere

Fast Facts: Businesses making climate change a social priority

GCNC’s latest survey shows corporations are reassessing their CSR goals.

Ernie2

The value of teaching resiliency (column)

Xerox’s Ernie Philip says corporate leaders need to teach their staff resilience to navigate change.

NewFunnel

Bookmarked: Don’t fixate on the funnel

An excerpt from Fix that shows an alternative view of shopping behavior and how to spend around it.

hilary2304[1]

The Quickfire with Hilary Zaharko

H&R Block’s VP marketing tackles nine burning questions about her experiences, advice and snack choices.

Qkr1

Mastercard launches Qkr in Canada

With a few refinements, the order-ahead payment app is ready to compete in North America.

ManShopping

Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

Chart-Up1

Marketers’ confidence index goes up, but…

AMA study shows finding and communicating with the right customers has marketers worried.

sandrasanderson

Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

Mike Schmidt - 1

Can an AI find your next influencer?

Dovetale’s machine learning tool scans brands’ mood boards to help find the right social media celebrity.

Sid Lee - Executuve Creative Team Montreal

Sid Lee promotes Montreal creative leadership

Isabelle Brosseau and Alex Bernier promoted to join Kristian Manchester as creative leads.

AI Head

Element AI expands offering with database acquisition

MLDB.ai joins a growing Montreal accelerator helping companies navigate the AI future.

Prevost-623x350

Brad wins Volvo’s motorcoach and transit accounts

The shop takes on North American branding and marketing for two business units.