MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
PRAOY Silver: Citizen’s own-the-newsfeed M.O.
The agency changed its strategy to focus on analytics and hone in on target audiences.
Addressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.
The fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.
The next kid thing
From participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.
Generation tech demands digi-retail
From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.
Amour wants viewers to go all the way
A campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.
Rolling Rock keeps it simple
The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.
Oasis tricks out its juice boxes
The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.
Brita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
Stops, starts & changes: Puma lands at Future Shop
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
Oasis techs out its juice boxes
Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.
Shopper marketing’s future as seen through Twitter
To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.
Cheil hires a dozen
The agency has made additions to its creative, client services, production/studio and digital teams.
Giants & Gentlemen opens its doors
Toronto’s newest boutique agency is the brainchild of Alanna Nathanson and Natalie Armata from Taxi 2, and Gino Cantalini from Publicis.