Jonathan Paul

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Articles by Jonathan Paul

The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.


The next kid thing

From participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.

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Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.


Amour wants viewers to go all the way

A campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.


Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.

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Oasis tricks out its juice boxes

The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.


Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.

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Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.


Shopper marketing’s future as seen through Twitter

To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.


Cheil hires a dozen

The agency has made additions to its creative, client services, production/studio and digital teams.

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Giants & Gentlemen opens its doors

Toronto’s newest boutique agency is the brainchild of Alanna Nathanson and Natalie Armata from Taxi 2, and Gino Cantalini from Publicis.

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Less is more with Instagram in your marketing mix

Newer micro-social networks, like photo-sharing platform Instagram and online pin-board Pinterest, are attracting more focused followings than broader-based elders Facebook and Twitter.


How would you spark a trip to the park?

We asked a stable of advertising, marketing and consumer products licensing experts to tell us how they would revive the Parks Canada brand.