Jonathan Paul
The next kid thing
YouthFrom participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.
Generation tech demands digi-retail
Retail / YouthFrom social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.
![Cop_3008DD_grd02-REP_01_s1.000001[2]](http://strategyonline.ca/wp/wp-content/uploads/2012/03/Cop_3008DD_grd02-REP_01_s1.0000012-160x120.jpg "Cop_3008DD_grd02-REP_01_s1.000001[2]")
Amour wants viewers to go all the way
TelevisionA campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.
Rolling Rock keeps it simple
BeerThe beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.
Oasis tricks out its juice boxes
Food+BeverageThe Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.
Brita’s first ethnic program turned red into green
Shopper MarketingThe Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
Stops, starts & changes: Puma lands at Future Shop
Shopper MarketingIn this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
Oasis techs out its juice boxes
Shopper MarketingWorking with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.
Shopper marketing’s future as seen through Twitter
Shopper MarketingTo get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.
Cheil hires a dozen
Hires / Industry MovesThe agency has made additions to its creative, client services, production/studio and digital teams.
