Jonathan Paul

Contact Jonathan by sending an email to jpaul@brunico.com

Articles by Jonathan Paul
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The next kid thing

From participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.

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Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.

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Amour wants viewers to go all the way

A campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.

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Rolling Rock keeps it simple

The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.

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Oasis tricks out its juice boxes

The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.

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Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.

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Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.

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Shopper marketing’s future as seen through Twitter

To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.

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Cheil hires a dozen

The agency has made additions to its creative, client services, production/studio and digital teams.

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Giants & Gentlemen opens its doors

Toronto’s newest boutique agency is the brainchild of Alanna Nathanson and Natalie Armata from Taxi 2, and Gino Cantalini from Publicis.

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