Retail / Youth
From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they’re demanding the same of retailers.
A campaign by Dare Vancouver offers to fulfill people’s typically doomed fantasies.
The beer brand’s first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.
The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game.
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program.
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.
Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers.
To get a sense of what resonated with the audience of strategy‘s Shopper Marketing Forum, we curated some of the best tweets over the two-day event.
Hires / Industry Moves
The agency has made additions to its creative, client services, production/studio and digital teams.